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Agentic AI for Email Marketing

Course Information

  • Sessions 1 day
  • Duration 7.5 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Corporate Office Suite, KL Gateway, No. 2, Jalan Kerinchi, Gerbang Kerinchi Lestari, 59200 Kuala Lumpur, Malaysia

Course Brochure

Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Agentic AI for Email Marketing

Course Code: C21

7 Review(s) | Add Your Review

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What's This Course About

Agentic AI for Email Marketing shows you how to use AI agents and generative AI tools to plan, write, automate and optimise email campaigns. Unlike a chatbot that only answers questions, an AI agent can carry out multi-step tasks, such as researching your audience, drafting a sequence, personalising content and reviewing performance, while you stay in control of the strategy and final approval. The course is designed for marketers, business owners and communications professionals who want to grow revenue from email without growing their workload.

You will start by getting set up with agentic AI for email marketing: understanding how AI agents work, how they connect to your email platform and data, and how to write clear briefs and prompts. You will use AI to define audience segments, plan campaigns, write subject lines and email copy in your brand voice, and create variations for testing. The second part focuses on automating email campaigns with AI agents, including welcome series, nurture flows, re-engagement sequences and event or promotion campaigns.

Throughout the course you will learn how to analyse open, click and conversion data with AI, decide what to improve and set up simple A/B tests. You will also cover deliverability basics, consent and data protection, so your automation stays compliant and trustworthy. All exercises are hands-on, giving you ready-to-use prompts and workflows. By the end, you will be able to run smarter, more personalised email marketing that is largely automated by AI agents and measurably more effective.

Why Take This Course?

  • Hands-On Learning Learn by doing. Every topic is practised hands-on, so you leave with skills you can use at work straight away.
  • Live Coaching Experienced instructors coach you live, answer your questions and guide you step by step.
  • Free Post-Course Consultation Stuck after class? Message your trainer any time for guidance as you apply what you have learned.
  • Always-Updated Materials Materials are refreshed to stay relevant. Log in to our LMS any time to get the latest version.
HRD Corp Claimable

🏦 HRD Corp Claimable

This course is HRD Corp claimable for eligible employers. Grant approval and reimbursement remain subject to HRD Corp requirements, the employer’s available levy and the approved grant details. How the HRD Corp process works →

Course Fee

MYR1,100.00
+ 8% SST

Course Date

Course Time

Course fees are shown before SST. An 8% SST is included in the estimated total during registration.

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Implementing Agentic AI Email Marketing Campaigns

Topic 2: AI-Driven Campaign Performance and Consumer Insights Analysis

Topic 3: AI Agent Analysis of Market Trends and Customer Feedback

Course Info

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

Hardware: Windows PC or Mac laptop

Job Roles

Job Roles

  • Email Marketing Specialist
  • Digital Marketing Manager
  • Content Marketer
  • Marketing Automation Specialist
  • CRM Specialist
  • Brand Manager
  • E-commerce Manager
  • Marketing Coordinator
  • Business Owner
  • Freelance Marketer
  • Digital Sales Specialist
  • Online Community Manager
  • Lead Generation Specialist
  • Customer Engagement Manager
  • Newsletter Editor

Trainers

Trainers

Email automation is something Dr. Alfred Ang has built for real, not just demonstrated. As a full-stack AI developer, Agentic AI solution architect and CTO of Tertiary Infotech Academy Pte Ltd in Singapore, Dr. Ang creates intelligent agents and business solutions end-to-end, covering front end, back end, databases, cloud deployment and native mobile apps, with more than 300 public repositories on GitHub. One of the most relevant is malaysia_automation_setup, an n8n workflow project that adapts an existing auto-reply email system for the Tertiary Courses teams in Malaysia and Ghana, connecting Gmail to automated handling of incoming enquiries. Dr. Ang's ai-cms and ai-pei projects are AI-powered content management systems built on Next.js and the Claude Agent SDK, combining AI content generation, a weekly auto-blog scheduler, a self-improving lead-generation chatbot and lead capture built into every page, which together create the content and contacts that email campaigns depend on. The tapcard platform adds a digital business card with a built-in CRM that captures leads and tracks them through a Kanban sales pipeline, while socialmediapost publishes to 22 social platforms with a single API call. Dr. Ang has also built several lead-magnet websites with enquiry chatbots and n8n workflows. Running these systems shows clearly how AI-generated content, segmentation and follow-up work together, and where human review still has to step in. Those systems also taught Dr. Ang how quickly poorly briefed automation can damage trust with an audience, a lesson that shapes the course.

Agentic AI for Email Marketing applies that hands-on experience to the full campaign cycle. In the first topic, implementing agentic AI email marketing campaigns, learners see how an AI agent differs from a simple chatbot: it can draft sequences, personalise subject lines and body copy for each segment, schedule sends and trigger follow-ups based on behaviour. Dr. Ang demonstrates how to brief an agent properly, set brand and compliance rules, and keep approval checkpoints before anything reaches a customer's inbox. The second topic, AI-driven campaign performance and consumer insights analysis, focuses on open rates, clicks, conversions and unsubscribes, and on using AI to explain why a campaign performed as it did and what to test next. The third topic, AI agent analysis of market trends and customer feedback, shows how agents can summarise reviews, survey replies and enquiry emails into themes that sharpen future messaging. Throughout, Dr. Ang shares lessons from the enquiry auto-reply and lead-capture systems, including how to avoid generic copy that sounds automated and how to stay on the right side of consent and data protection expectations. The class is practical and tool-based, so marketers, business owners and communications staff can follow without coding. Participants leave with draft workflows they can pilot straight away. To explore the email automation and lead-generation projects mentioned in class, visit Dr. Small-group exercises let participants design a sequence for their own product or service and critique each other's subject lines and calls to action. Ang's portfolio at https://github.com/alfredang.

Review

Customer Reviews (7)

Very useful course Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 21/06/2026)
Great practical training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The training was very practical and hands-on. I could apply what I learned to my work immediately. (Posted on 07/06/2026)
Learned a lot Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course content was comprehensive and up to date. The practical exercises were the best part. (Posted on 10/04/2026)
Hands-on and practical Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Great course materials and well-paced lessons. The exercises really helped me understand the topic. (Posted on 10/04/2026)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Excellent delivery and good balance between theory and practice. Learned a lot in a short time. (Posted on 27/09/2025)

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