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Agentic AI for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Corporate Office Suite, KL Gateway, No. 2, Jalan Kerinchi, Gerbang Kerinchi Lestari, 59200 Kuala Lumpur, Malaysia

Learning Outcomes

By the end of the course, learners will be able to:

  • LO1: Conduct digital marketing research and plan campaigns with agentic AI.
  • LO2: Create multi-channel marketing content with generative AI.
  • LO3: Integrate tools and create reusable workflows for digital marketing.
  • LO4: Analyse digital marketing performance against KPIs and recommend improvements.

Course Brochure

Download Course Brochure

Prerequisite

This course is for beginners. No prerequisite is required.

Certification

  • Participants who achieve at least 75% attendance will receive a Certificate of Attendance from Tertiary Courses Malaysia.

Agentic AI for Digital Marketing

Course Code: C1798

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What's This Course About

This course equips learners with practical skills to use generative ai and agentic AI to plan, create, manage, and optimise digital marketing activities across multiple channels. Participants will learn how to use agentic ai and generative ai as an intelligent marketing workspace for conducting market research, understanding target audiences, developing campaign strategies, coordinating tasks, and producing consistent, brand-aligned marketing content.

Learners will explore how tools can connect Claude Cowork with relevant business applications, documents, data sources, content repositories, and marketing platforms. These integrations enable Claude Cowork to retrieve information, work across systems, and support end-to-end digital marketing workflows with appropriate human oversight.

The course also guides participants in creating custom Claude Skills from real-world marketing processes. Learners will transform repeatable tasks, brand guidelines, templates, and quality standards into reusable skills for campaign planning, content creation, review, reporting, and optimisation. They will apply these skills to produce channel-specific content for websites, blogs, search engines, email campaigns, social media, online advertisements, and other digital touchpoints.

Participants will also use Claude Cowork to analyse campaign results, compare performance against marketing objectives and KPIs, identify trends, evaluate return on investment, and generate actionable recommendations. By the end of the course, learners will be able to build integrated, AI-assisted digital marketing workflows that improve productivity, content consistency, audience engagement, and data-driven decision-making.

This course is suitable for beginner and intermediate learners who have a basic understanding of digital marketing and want to apply agentic ai and generative ai skills in practical marketing environments.

This course is part of our AI training in Malaysia, where you can browse all our AI courses. See more agentic AI training.

Why Take This Course?

  • Hands-On Learning Learn by doing. Every topic is practised hands-on, so you leave with skills you can use at work straight away.
  • Live Coaching Experienced instructors coach you live, answer your questions and guide you step by step.
  • Free Post-Course Consultation Stuck after class? Message your trainer any time for guidance as you apply what you have learned.
  • Always-Updated Materials Materials are refreshed to stay relevant. Log in to our LMS any time to get the latest version.
HRD Corp Claimable

🏦 HRD Corp Claimable

This course is HRD Corp claimable for eligible employers. Grant approval and reimbursement remain subject to HRD Corp requirements, the employer’s available levy and the approved grant details. How the HRD Corp process works →

Course Fee

MYR2,200.00
+ 8% SST

Course Date

Course Time

Course fees are shown before SST. An 8% SST is included in the estimated total during registration.

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Digital Marketing Research and Campaign Planning with Agentic AI

Topic 2: Creating Multi-Channel Marketing Content with Generative AI

Topic 3: Integrating Tools and Analysing Digital Marketing Performance

Course Info

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

Hardware: Windows PC or Mac laptop

How to Apply HRD Corp Funding

This course is HRD Corp claimable for employers registered with HRD Corp, under the HRD Corp Claimable Courses scheme (SBL-Khas). Your company applies for the grant before the class; we submit the training provider claim after it.

  1. Check your levy balance - your company must be registered with HRD Corp and have enough levy balance to cover the course fee.
  2. Request a quotation - contact us for the quotation, course content and trainer profile; you attach these to the grant application.
  3. Apply for the grant in eTRiS before the class - log in to your employer eTRiS account, go to Application > Grant > Apply Grant, choose the scheme HRD Corp Claimable Courses (SBL-Khas), select us as the training provider and this course, add your trainees, attach the quotation, course content and trainer profile, and submit.
  4. Submit in time - for public classes, submit at least 3 calendar days before the class (15 June to 31 December 2026) and at least 14 days before from 1 January 2027; in-house classes need 14 days. The training must start within 90 days of that advance submission period.
  5. Send us the grant approval - once HRD Corp approves the application, email us the grant ID so we can confirm your seats.
  6. Attend the class - trainees sign the daily attendance (T3) form.
  7. Claim after the class - we submit the training provider claim in eTRiS with the attendance and invoice; you then complete the employer claim and sign the JD/14 form (manager level or above). Claims must be submitted within 6 months of the training.

More details: our HRD Corp Claimable Courses page and the HRD Corp employer guidelines.

Job Roles

Job Roles

  • Digital Marketing Manager
  • AI Marketing Strategist
  • Social Media Marketing Specialist
  • Performance Marketing Analyst
  • Advertising Operations Manager
  • Content Automation Specialist
  • Paid Media Specialist
  • Marketing Automation Engineer
  • Growth Marketing Manager
  • Campaign Manager
  • SEO and SEM Specialist
  • Brand Marketing Strategist
  • Digital Advertising Analyst
  • Marketing Data Analyst
  • Creative Technologist
  • Programmatic Advertising Specialist
  • Social Media Analytics Manager
  • AI Solutions Consultant
  • Marketing Technology Manager
  • Digital Transformation Specialist

Trainers

Trainers

Marketing automation is an area where Dr. Alfred Ang has built and run real agentic systems rather than simply experimenting with them. Dr. Ang is a full-stack AI developer, Agentic AI solution architect, corporate trainer and CTO of Tertiary Infotech Academy Pte Ltd in Singapore, the training organisation behind Tertiary Courses, building intelligent agents and business solutions end-to-end from front end to cloud deployment and native mobile apps. Among the 300+ public repositories is a full-stack social media publishing platform in which one API call posts video, photos and text to 22 platforms. Another is a self-hosted AI-powered CMS, built on Next.js and the Claude Agent SDK, that generates content, schedules a weekly auto-blog, builds SEO into every page and runs a self-improving lead-generation chatbot. Dr. Ang also built an automated YouTube video production pipeline in which topic requests from a web form trigger an AI agent that produces and publishes videos, and an n8n set-up that adapts automated email replies and MailerLite subscriber sync for the Tertiary Courses Malaysia and Ghana teams. On the lead capture side, the portfolio includes several landing sites with WhatsApp chat widgets, gated checklists and enquiry chatbots, plus a digital business card platform with a built-in CRM and sales pipeline. Together these projects cover research, content creation, distribution, lead capture and measurement, the same chain this course teaches marketers to manage with agentic AI. These systems run continuously, so Dr. Ang has seen first-hand how small prompt or data errors can multiply when content is published automatically across channels.

In Agentic AI for Digital Marketing, Dr. Ang shows learners how to turn generative and agentic AI into an intelligent marketing workspace. The first topic, digital marketing research and campaign planning with agentic AI, has learners delegate market research, competitor scans and audience analysis to an AI agent, then shape the findings into personas, positioning and a campaign plan with clear objectives and channels. The second topic, creating multi-channel marketing content with generative AI, moves into production: learners draft social posts, blog articles, email copy and ad variations, generate supporting visuals and adapt one core message for different platforms and audiences, applying the same brand consistency checks Dr. Ang uses when content is published automatically. The third topic, integrating tools and analysing digital marketing performance, explains how AI agents connect with everyday tools such as email platforms, social schedulers, spreadsheets and analytics dashboards, and how to read campaign results to decide what to optimise next. Dr. Ang is candid about the risks, including inaccurate claims, off-brand tone and over-automation, and demonstrates where human review should sit before anything goes live. Sessions mix live demonstrations with hands-on work on a campaign that learners carry through from brief to report. Marketers, business owners and content creators leave with a practical workflow they can apply immediately. To see the marketing automation and content systems Dr. Ang has built, visit https://github.com/alfredang.

Review

Customer Reviews (5)

Very informative Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I found the course extremely useful and relevant to my job. Highly recommend it to others. (Posted on 17/03/2026)
Clear and easy to follow Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Solid content and a supportive trainer. I would definitely sign up for more courses here. (Posted on 16/02/2026)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Really enjoyed the training. The examples were relevant and the pace was just right. (Posted on 20/04/2025)
Great learning experience Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I found the course extremely useful and relevant to my job. Highly recommend it to others. (Posted on 22/02/2025)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very engaging session. The trainer patiently answered all our questions and gave useful tips. (Posted on 03/04/2024)

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