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Agentic AI for Market Research

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Suite Pejabat Korporat, KL Gateway, No 2, Jalan kerinchi, Gerbang kernichi Lestari, 59200 Kuala Lumpur, Malaysia
Penang: Jalan Sungai Dua, 11700 Penang, Malaysia.

Course Brochure

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Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Agentic AI for Market Research

Course Code: C386

7 Review(s) | Add Your Review

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What's This Course About

This course equips participants with practical skills to use Claude Cowork and agentic AI to conduct efficient, structured, and insight-driven market research. Learners will use Claude Cowork to define research objectives, formulate research questions, identify reliable information sources, analyse competitors, explore industry trends, and understand customer needs and behaviours.

Participants will learn how to connect Claude Cowork with relevant documents, datasets, business applications, and research sources through Model Context Protocol (MCP) tools. These integrations enable AI-assisted workflows for gathering, organising, comparing, and synthesising information from multiple sources while maintaining human oversight and verifying the reliability of findings.

The course also guides learners in creating custom Claude Skills from real-world market research processes. These reusable skills can support activities such as developing customer personas, analysing survey responses, conducting competitor comparisons, evaluating market opportunities, identifying emerging trends, and producing structured research reports. Participants will learn to incorporate research frameworks, templates, evaluation criteria, and reporting standards into repeatable workflows.

Through hands-on activities and practical business scenarios, learners will use Claude Cowork to transform complex information into clear findings, visual summaries, and actionable recommendations. By the end of the course, participants will be able to build an agentic market research workflow that improves research efficiency, strengthens evidence-based decision-making, and supports the development of effective marketing and business strategies.

Course Fee

MYR2,200.00

Course Date

Course Time

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1 Identifying Market Research Data and Sources with Claude Cowork

  • Defining Research Objectives and Research Questions
  • Determining Data Types for Market Research
  • Identifying Reliable Information and Data Sources
  • Connecting Claude Cowork to Documents and Datasets with MCP
  • Organising and Verifying Research Inputs

Topic 2 Analysing Market Trends and Industry Developments

  • Gathering Industry Reports and Market Data
  • Determining Variables That Drive Market Movement
  • Competitor Analysis and Benchmarking with Agentic AI
  • Synthesising Findings Across Multiple Sources
  • Building a Reusable Trend Analysis Claude Skill

Topic 3 Customer Behaviour Analysis, Market Dynamics and Forecasting

  • Developing Customer Personas with Claude Cowork
  • Analysing Survey Responses and Customer Feedback
  • Exploring Market Dynamics and Segment Opportunities
  • Forecasting Techniques for Demand and Growth
  • Turning Exploration into Structured Research Reports

Topic 4 Evaluating Marketing Effectiveness with Agentic AI Models and Indicators

  • Defining Indicators, Events and Conversions
  • Modelling Techniques for Marketing Effectiveness
  • Evaluating Campaign Performance with AI Assistance
  • Visual Summaries and Actionable Recommendations
  • Building an End-to-End Agentic Market Research Workflow

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

You can sign up for the following:

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Market Research Analyst
  • Market Intelligence Specialist
  • Consumer Insights Analyst
  • Competitive Intelligence Analyst
  • Digital Marketing Specialist
  • Content Marketing Manager
  • E-commerce Manager
  • User Experience (UX) Researcher
  • Business Analyst
  • Strategy and Planning Executive
  • Product Manager
  • Brand Strategist
  • Customer Acquisition Specialist
  • Media Planner
  • Business Owner or Entrepreneur conducting market research

Trainers

Trainers

Saeid is co-founder of Skymics Sdn Bhd. He has 8 years of experience in the field of IoT (Internet of Things) and Information Technology. He is a certified IBM IoT Practitioner and instructor, and a Certified Citizen Data Scientist Train-The-Trainer. He has been co-inventor of 3 inventions during the last 4 years.

Review

Customer Reviews (7)

Very useful course Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
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3. How do you find the training environment
The course materials were detailed and easy to reference afterwards. Great value for money. (Posted on 03/05/2026)
Clear and easy to follow Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I found the course extremely useful and relevant to my job. Highly recommend it to others. (Posted on 16/02/2026)
Great practical training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very engaging session. The trainer patiently answered all our questions and gave useful tips. (Posted on 09/12/2024)
Worth every cent Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Great course materials and well-paced lessons. The exercises really helped me understand the topic. (Posted on 07/07/2024)
Hands-on and practical Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course content was comprehensive and up to date. The practical exercises were the best part. (Posted on 19/06/2024)

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