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Generative AI for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Corporate Office Suite, KL Gateway, No. 2, Jalan Kerinchi, Gerbang Kerinchi Lestari, 59200 Kuala Lumpur, Malaysia

Learning Outcomes

By the end of the course, learners will be able to:

  • LO1: Plan a social media marketing campaign with generative AI.
  • LO2: Evaluate social media platforms and opportunities.
  • LO3: Create campaign content with generative AI, including captions, images and short videos.
  • LO4: Evaluate social media marketing performance with generative AI.
  • LO5: Apply brand consistency, disclosure and copyright practices.

Course Brochure

Download Course Brochure

Prerequisite

This course is for beginners. No prerequisite is required.

Certification

  • Participants who achieve at least 75% attendance will receive a Certificate of Attendance from Tertiary Courses Malaysia.

Generative AI for Social Media Marketing

Course Code: C1468

8 Review(s) | Add Your Review

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What's This Course About

Generative AI for Social Media Marketing shows you how to plan, create and optimise social media campaigns faster and more effectively with generative AI tools such as ChatGPT, Claude, Canva AI and AI image and video generators. AI can help you research audiences, generate content ideas, write captions, create visuals and short videos, and analyse performance, so you can publish consistent, engaging content without burning out. The course is designed for marketers, social media managers, business owners and content creators.

You will start by planning a social media marketing campaign with generative AI, defining goals and audiences, researching trends and competitors, and building a content strategy and calendar across platforms such as Instagram, Facebook, LinkedIn and TikTok. Next you will evaluate social media marketing opportunities, using AI to identify the best channels, formats, hashtags and posting times for your audience. You will then create a social media marketing campaign with generative AI, writing captions and hooks in your brand voice and producing images, carousels and short videos.

The final topic covers evaluating social media marketing performance with generative AI, analysing engagement and reach data, summarising insights and deciding what to improve next. Throughout the course you will also cover brand consistency, disclosure, copyright and responsible use of AI-generated content. Every activity is hands-on using your own brand or a sample business. By the end, you will be able to use generative AI to run more effective, efficient social media marketing.

This course is part of our AI training in Malaysia, where you can browse all our AI courses. See more generative AI training.

Why Take This Course?

  • Hands-On Learning Learn by doing. Every topic is practised hands-on, so you leave with skills you can use at work straight away.
  • Live Coaching Experienced instructors coach you live, answer your questions and guide you step by step.
  • Free Post-Course Consultation Stuck after class? Message your trainer any time for guidance as you apply what you have learned.
  • Always-Updated Materials Materials are refreshed to stay relevant. Log in to our LMS any time to get the latest version.
HRD Corp Claimable

🏦 HRD Corp Claimable

This course is HRD Corp claimable for eligible employers. Grant approval and reimbursement remain subject to HRD Corp requirements, the employer’s available levy and the approved grant details. How the HRD Corp process works →

Course Fee

MYR2,200.00
+ 8% SST

Course Date

Course Time

Course fees are shown before SST. An 8% SST is included in the estimated total during registration.

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Plan a Social Media Marketing Campaign with Generative AI

Topic 2: Evaluate Social Media Marketing Opportunities and Platforms

Topic 3: Create a Social Media Marketing Campaign with Generative AI

Topic 4: Evaluate Social Media Marketing Performance with Generative AI

Course Info

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

Hardware: Windows PC or Mac laptop

How to Apply HRD Corp Funding

This course is HRD Corp claimable for employers registered with HRD Corp, under the HRD Corp Claimable Courses scheme (SBL-Khas). Your company applies for the grant before the class; we submit the training provider claim after it.

  1. Check your levy balance - your company must be registered with HRD Corp and have enough levy balance to cover the course fee.
  2. Request a quotation - contact us for the quotation, course content and trainer profile; you attach these to the grant application.
  3. Apply for the grant in eTRiS before the class - log in to your employer eTRiS account, go to Application > Grant > Apply Grant, choose the scheme HRD Corp Claimable Courses (SBL-Khas), select us as the training provider and this course, add your trainees, attach the quotation, course content and trainer profile, and submit.
  4. Submit in time - for public classes, submit at least 3 calendar days before the class (15 June to 31 December 2026) and at least 14 days before from 1 January 2027; in-house classes need 14 days. The training must start within 90 days of that advance submission period.
  5. Send us the grant approval - once HRD Corp approves the application, email us the grant ID so we can confirm your seats.
  6. Attend the class - trainees sign the daily attendance (T3) form.
  7. Claim after the class - we submit the training provider claim in eTRiS with the attendance and invoice; you then complete the employer claim and sign the JD/14 form (manager level or above). Claims must be submitted within 6 months of the training.

More details: our HRD Corp Claimable Courses page and the HRD Corp employer guidelines.

Job Roles

Job Roles

  • Digital Marketing Manager
  • Content Strategist
  • Social Media Manager
  • SEO Specialist
  • Brand Manager
  • Marketing Analyst
  • Advertising Coordinator
  • Public Relations Officer
  • E-commerce Specialist
  • Marketing Communications Director
  • Creative Director
  • User Experience Designer
  • Product Marketing Manager
  • Data Analyst
  • Growth Hacker

Trainers

Trainers

Marketing automation is a recurring theme in the work of Dr. Alfred Ang, a full-stack AI developer, Agentic AI solution architect and corporate trainer who serves as CTO of Tertiary Infotech Academy Pte Ltd, the Singapore training organisation behind Tertiary Courses. One of Dr. Ang's most ambitious projects, socialmediapost, is a full-stack publishing platform where a single API call posts video, photos and text to 22 platforms including TikTok, Instagram, YouTube, LinkedIn and X, complete with scheduling, queues, pipelines and analytics. Dr. Ang also built hermes-video-pipeline, which uses an AI agent to produce and publish YouTube videos automatically, and videocreation, which turns a topic into an AI-written script with voiceover and animated scenes in TikTok and YouTube formats. On the content side, the ai-cms and ai-pei platforms built with Next.js and the Claude Agent SDK generate copy, run weekly auto-blog schedules and capture leads through a self-improving chatbot, while logomaker produces brand visuals with Gemini and OpenAI image models. Dr. Ang has created several lead-magnet landing pages with WhatsApp chat capture and SEO built in, and the email automation that serves the Tertiary Courses Malaysia and Ghana sites. With more than 300 public repositories at github.com/alfredang, Dr. Ang brings the perspective of someone who has engineered the machinery of modern social and content marketing, not only used it. Dr. Ang has also seen first-hand how platform algorithms, posting schedules and content formats affect reach, and how automation must be balanced with authentic, human-sounding communication.

Generative AI for Social Media Marketing puts that experience to work across the full campaign cycle. Learners begin by planning a social media marketing campaign with generative AI, defining audiences, objectives, key messages and a content calendar with the help of tools such as ChatGPT, Claude and image generators. The second topic evaluates social media marketing opportunities and platforms, comparing where different audiences spend time and which formats suit each channel. Participants then create a campaign with generative AI, producing captions, short-form video scripts, carousel visuals and post variations tailored to platforms like Facebook, Instagram, LinkedIn and TikTok. The final topic evaluates campaign performance with generative AI, using analytics data to interpret engagement, identify what worked and plan the next iteration. Dr. Ang teaches through hands-on production rather than theory, showing how the scheduling, multi-platform posting and automated video pipelines built in-house influence decisions about tone, frequency and format. Expect candid advice on brand consistency, fact-checking AI copy, respecting platform rules and keeping a human editor in charge of what gets published. Marketers, business owners and communications teams will leave with a ready-to-run campaign plan, a bank of reusable prompts and a set of AI-assisted assets for their own brand. Participants also learn to build simple approval steps and content calendars so that AI-assisted posts stay on brand, on schedule and compliant with company policy, even when several people contribute to the same campaign. To explore the publishing platforms and content tools behind these lessons, visit Dr. Ang's portfolio at https://github.com/alfredang.

Review

Customer Reviews (8)

Good course materials Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 06/03/2025)
Would attend again Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Well organised course with clear objectives. The step-by-step approach made it easy to follow. (Posted on 14/02/2025)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The training was very practical and hands-on. I could apply what I learned to my work immediately. (Posted on 08/09/2024)

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