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Course Details
Topic 1 Introduction to Paid Per Click (PPC) Marketing and Google Ads
- What is Pay Per Click (PPC) marketing?
- Where does PPC fit in the funnel?
- Is PPC right for your business?
- Understanding your target audience
- Distinguish PPC and SEO
- Introduction to Google Ads
- How Google Ads appear
- Benefits of using Google Ads
Topic 2 Objective of PPC Strategy Campaign and Keywords Research
- Define your goal
- Define your customers
- Set realistic expectations
- Craft the buyer journey
- How to do keywords research
- Pick the right keywords
- Keyword optimization
- What are negative keywords
Topic 3 Set Google Ads Campaign and Monitor Conversion
- Create an Ads campaign
- Create an Ads group
- Create and Ads
- Select Audience
- Setting Your Bids
Topic 4 Monitor Ads
- Campaign reports in Google Ads
- Conversion Tracking
- Search term reports
Topic 5 Ads Optimization Strategy
- Key optimization Tips
- Cost per Click (CPC) and bid management
- Google Ads Editor for PPC campaign
Topic 6 Dynamics Ads
- What is Dynamics Ads
- Create Dynamics Ads
Course Info
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- PPC Specialist
- Digital Marketing Manager
- Google Ads Campaign Manager
- Search Engine Marketing (SEM) Specialist
- Online Advertising Specialist
- Digital Marketing Strategist
- E-commerce Marketing Manager
- Lead Generation Specialist
- Affiliate Marketer
- Brand Manager (digital focus)
- Conversion Rate Optimizer
- SEO Specialist (broadening skills)
- Digital Advertising Analyst
- E-commerce Business Owner
- Marketing Automation Specialist.
Trainers
Elton Kuah: Elton Kuah in digital marketing, especially in the social media space, has done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment. Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs. He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.
Alimuddin Zafrullah: Alimuddin Zafrullah is a digital marketing professional who drive business results by being data-driven and tapping into the human psychology. He specialize in both Google AdWords and Facebook Advertising with broad experience in other ad platforms.Alimuddin Zafrullah have helped clients of different sizes including a billion-dollar startup and international brands coming from various industries such as FinTech, F&B, automotive, and travel.
Mehrnaz Attari: Mehrnaz Attari is an experienced Digital Marketing Executive with a verified history of working in marketing and advertising industry for more than 4 years. Skilled in Search engine optimization, Email marketing, Mobile marketing and social media advertising. Her main interest is PPC and advanced Google ads techniques. She is currently pursuing her master in Data Science and Business Analytics. Her other skills are knowledge of SAS, SPSS, R programming and Time series data analysis.
Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.
Customer Reviews (30)
- will recommend Review by Course Participant/Trainee
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. (Posted on 07/12/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Not needed Review by Course Participant/Trainee
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. (Posted on 07/12/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 07/12/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - all good Review by Course Participant/Trainee
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Suhail, the trainer is good and willing to share on his knowledge during the training session. He is willing to answer most of questions we asked as well. Had a fun experience during the training. (Posted on 07/12/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will rcommend Review by Course Participant/Trainee
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. (Posted on 07/12/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Slides seem to contain outdated information, but the trainer was able to explain and share the latest information and best practices. (Posted on 15/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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More hands-on sessions actually running a live campaign and troubleshooting from there.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Questions asked were not answer directly by the trainer, but rather in a roundabout way, and parked for later, but never addressed. It was difficult to actually get a straight answer about a doubt or difficulty we had. (Posted on 28/08/2023) - might recommend Review by Course Participant/Trainee
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. (Posted on 27/08/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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looking for more hand-one training (Posted on 27/08/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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Certain things that the trainer might not know and when we ask the questions, he is not able to provide the answer and he skip the question and continue. When we ask again, still will divert the question aw (Posted on 27/08/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 10/03/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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. (Posted on 10/03/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Nothing as the course is great, I gained new knowledge from this course! TQSM! Review by Course Participant/Trainee
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Improve slide contains, etc google ads dynamic. (Posted on 13/01/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Update the latest information from Google (Posted on 21/12/2022)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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, (Posted on 12/08/2022)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Must have hands on practice.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Elton is very good trainer. He explained very details and clear. (Posted on 04/03/2021) - will recommend Review by Course Participant/Trainee
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The trainer really resourceful, reliable and well verse (Posted on 05/10/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 15/05/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Great traine Review by Course Participant/Trainee
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Extending training duration so participant can gain in depth understanding of all the modules.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Great trainer (Mr. Elton), shared a lot of good input and expert who's able to answer all questions. (Posted on 07/12/2019) - Great trainer Review by Course Participant/Trainee
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Great trainer (Mr. Elton), shared a lot of good input and expert who's able to answer all questions.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Extending training duration so participant can gain in depth understanding of all the modules (Posted on 06/12/2019)
