Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Corporate Office Suite, KL Gateway, No. 2, Jalan Kerinchi, Gerbang Kerinchi Lestari, 59200 Kuala Lumpur, Malaysia

Learning Outcomes

By the end of the course, learners will be able to:

  • LO1: Develop a content strategy and brief generative AI tools to create on-strategy content.
  • LO2: Build prompt templates and workflows for consistent content production.
  • LO3: Evaluate AI-generated content for accuracy, originality, tone and readability.
  • LO4: Manage the ethical and legal concerns of AI-generated content, including copyright, disclosure, bias and data privacy.

Course Brochure

Prerequisite

This course is for beginners. No prerequisite is required.

Certification

  • Participants who achieve at least 75% attendance will receive a Certificate of Attendance from Tertiary Courses Malaysia.

Generative AI for Content Creation

Course Code: C439
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What's This Course About

Generative AI for Content Creation shows you how to plan, produce and manage high-quality content with generative AI tools such as ChatGPT, Claude, Gemini and AI image generators, guided by a clear content strategy. AI can help you brainstorm ideas, draft articles and social posts, create visuals and repurpose content across channels, but quality, accuracy and brand consistency still depend on human judgement. The course is designed for marketers, communications professionals, content writers, business owners and creators.

You will start with an introduction to content strategy and AI generation, defining goals, audiences, channels and brand voice, and learning how to brief generative AI tools to produce on-strategy blog posts, newsletters, social media content, scripts and images. You will build prompt templates and workflows that make content production faster and more consistent. Next you will evaluate AI-generated content, checking it for accuracy, originality, tone, readability and alignment with your objectives, and editing it into publish-ready work.

The final topic covers the ethical and legal concerns of managing AI-generated content, including copyright and intellectual property, disclosure, bias, misinformation and data privacy, and how to set guidelines and review processes for your team. Throughout the course you will work on hands-on exercises using your own brand or a sample business. By the end, you will be able to use generative AI to create compelling content efficiently while managing quality and risk responsibly.

This course is part of our AI training in Malaysia, where you can browse all our AI courses. See more generative AI training.

Why Take This Course?

  • Hands-On Learning Learn by doing. Every topic is practised hands-on, so you leave with skills you can use at work straight away.
  • Live Coaching Experienced instructors coach you live, answer your questions and guide you step by step.
  • Free Post-Course Consultation Stuck after class? Message your trainer any time for guidance as you apply what you have learned.
  • Always-Updated Materials Materials are refreshed to stay relevant. Log in to our LMS any time to get the latest version.
HRD Corp Claimable

🏦 HRD Corp Claimable

This course is HRD Corp claimable for eligible employers. Grant approval and reimbursement remain subject to HRD Corp requirements, the employer’s available levy and the approved grant details. How the HRD Corp process works →

Course Fee

MYR2,200.00
+ 8% SST

Course Date

Course Time

Course fees are shown before SST. An 8% SST is included in the estimated total during registration.

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Introduction to Content Strategy and AI Generative Tools

Topic 2: Evaluate AI-Generated Content

Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content

Course Info

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Minimum Software/Hardware Requirement

Software:

You will need the following for this course:

Hardware: Windows PC or Mac laptop

How to Apply HRD Corp Funding

This course is HRD Corp claimable for employers registered with HRD Corp, under the HRD Corp Claimable Courses scheme (SBL-Khas). Your company applies for the grant before the class; we submit the training provider claim after it.

  1. Check your levy balance - your company must be registered with HRD Corp and have enough levy balance to cover the course fee.
  2. Request a quotation - contact us for the quotation, course content and trainer profile; you attach these to the grant application.
  3. Apply for the grant in eTRiS before the class - log in to your employer eTRiS account, go to Application > Grant > Apply Grant, choose the scheme HRD Corp Claimable Courses (SBL-Khas), select us as the training provider and this course, add your trainees, attach the quotation, course content and trainer profile, and submit.
  4. Submit in time - for public classes, submit at least 3 calendar days before the class (15 June to 31 December 2026) and at least 14 days before from 1 January 2027; in-house classes need 14 days. The training must start within 90 days of that advance submission period.
  5. Send us the grant approval - once HRD Corp approves the application, email us the grant ID so we can confirm your seats.
  6. Attend the class - trainees sign the daily attendance (T3) form.
  7. Claim after the class - we submit the training provider claim in eTRiS with the attendance and invoice; you then complete the employer claim and sign the JD/14 form (manager level or above). Claims must be submitted within 6 months of the training.

More details: our HRD Corp Claimable Courses page and the HRD Corp employer guidelines.

Job Roles

Job Roles

  • Content Creators
  • Content Marketers
  • Copywriters
  • Social Media Managers
  • Marketing Executives
  • Communications Officers

Trainers

Trainers

Content production is something Dr. Alfred Ang has automated, measured and refined across real publishing channels. Dr. Ang is a full-stack AI developer, Agentic AI solution architect and corporate trainer, and Chief Technology Officer of Tertiary Infotech Academy Pte Ltd in Singapore, the training organisation behind Tertiary Courses. Dr. Ang built ai-cms and ai-pei, AI-powered content management systems on Next.js and the Claude Agent SDK that generate content, run a weekly auto-blog scheduler and power a self-improving lead-generation chatbot with built-in SEO. Visual content is covered too: a logo maker generates design options with Gemini or OpenAI image models, a video creation tool turns any topic into a narrated video with AI-generated script, voiceover and animated scenes for platforms such as TikTok, and a lip-sync project turns a portrait and a script into a talking avatar. Dr. Ang also built a digital-human service with a cloned voice trained on an organisation's own content, and a publishing platform that distributes posts to 22 social networks from a single API call. These sit in a public GitHub portfolio of more than 300 repositories spanning web, database, cloud and native mobile development. That range gives Dr. Ang a grounded view of what generative tools produce well, where they need editing, and where legal and ethical care is essential. Dr. Ang also reviews and edits AI-generated drafts regularly before they go live, giving practical insight into the kinds of errors, repetition and tone problems that readers notice first.

Generative AI for Content Creation is built around that balance between speed and quality. The first topic introduces content strategy and the main generative tools, including ChatGPT, Claude, Gemini and AI image generators, showing how to brief them with audience, purpose, tone and format so outputs match a clear plan rather than producing generic text. Learners practise creating articles, social posts, emails and images, and compare how different tools handle the same brief. The second topic focuses on evaluating AI-generated content, covering accuracy, originality, brand voice, readability and search-friendliness, with checklists participants can apply to every draft. The third topic addresses the ethical and legal concerns of managing AI-generated content, including copyright, disclosure, privacy, bias and the risks of publishing unverified claims. Dr. Ang shares concrete lessons from running automated blogs and video pipelines, such as why human review remains essential before publishing and how style guides keep AI output consistent across many pieces. The teaching style is practical and demonstration-led, suited to marketers, communications staff, business owners and content teams. Learners leave with a repeatable workflow, reusable prompts and the judgement to decide when AI content is ready to publish. Participants also build a simple content calendar and approval workflow, so that AI-assisted production fits neatly into existing team processes rather than creating additional review bottlenecks. To see the content-generation systems Dr. Ang has built, visit https://github.com/alfredang.

Review

Customer Reviews (8)

Very satisfied Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course materials were detailed and easy to reference afterwards. Great value for money. (Posted on 17/02/2025)
Very satisfied Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 13/09/2024)
Exceeded my expectations Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Solid content and a supportive trainer. I would definitely sign up for more courses here. (Posted on 13/02/2024)

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