Course Details
Course Details
What You'll Learn
Topic 1: Introduction to Content Strategy and AI Generative Tools
Topic 2: Evaluate AI-Generated Content
Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content
Course Info
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Minimum Software/Hardware Requirement
Software:
You will need the following for this course:
- A free account on a generative AI assistant of your choice, e.g. ChatGPT, Google Gemini or Microsoft Copilot (the free tier is sufficient)
Hardware: Windows PC or Mac laptop
How to Apply HRD Corp Funding
This course is HRD Corp claimable for employers registered with HRD Corp, under the HRD Corp Claimable Courses scheme (SBL-Khas). Your company applies for the grant before the class; we submit the training provider claim after it.
- Check your levy balance - your company must be registered with HRD Corp and have enough levy balance to cover the course fee.
- Request a quotation - contact us for the quotation, course content and trainer profile; you attach these to the grant application.
- Apply for the grant in eTRiS before the class - log in to your employer eTRiS account, go to Application > Grant > Apply Grant, choose the scheme HRD Corp Claimable Courses (SBL-Khas), select us as the training provider and this course, add your trainees, attach the quotation, course content and trainer profile, and submit.
- Submit in time - for public classes, submit at least 3 calendar days before the class (15 June to 31 December 2026) and at least 14 days before from 1 January 2027; in-house classes need 14 days. The training must start within 90 days of that advance submission period.
- Send us the grant approval - once HRD Corp approves the application, email us the grant ID so we can confirm your seats.
- Attend the class - trainees sign the daily attendance (T3) form.
- Claim after the class - we submit the training provider claim in eTRiS with the attendance and invoice; you then complete the employer claim and sign the JD/14 form (manager level or above). Claims must be submitted within 6 months of the training.
More details: our HRD Corp Claimable Courses page and the HRD Corp employer guidelines.
Job Roles
Job Roles
- Content Creators
- Content Marketers
- Copywriters
- Social Media Managers
- Marketing Executives
- Communications Officers
Trainers
Trainers
Content production is something Dr. Alfred Ang has automated, measured and refined across real publishing channels. Dr. Ang is a full-stack AI developer, Agentic AI solution architect and corporate trainer, and Chief Technology Officer of Tertiary Infotech Academy Pte Ltd in Singapore, the training organisation behind Tertiary Courses. Dr. Ang built ai-cms and ai-pei, AI-powered content management systems on Next.js and the Claude Agent SDK that generate content, run a weekly auto-blog scheduler and power a self-improving lead-generation chatbot with built-in SEO. Visual content is covered too: a logo maker generates design options with Gemini or OpenAI image models, a video creation tool turns any topic into a narrated video with AI-generated script, voiceover and animated scenes for platforms such as TikTok, and a lip-sync project turns a portrait and a script into a talking avatar. Dr. Ang also built a digital-human service with a cloned voice trained on an organisation's own content, and a publishing platform that distributes posts to 22 social networks from a single API call. These sit in a public GitHub portfolio of more than 300 repositories spanning web, database, cloud and native mobile development. That range gives Dr. Ang a grounded view of what generative tools produce well, where they need editing, and where legal and ethical care is essential. Dr. Ang also reviews and edits AI-generated drafts regularly before they go live, giving practical insight into the kinds of errors, repetition and tone problems that readers notice first.
Generative AI for Content Creation is built around that balance between speed and quality. The first topic introduces content strategy and the main generative tools, including ChatGPT, Claude, Gemini and AI image generators, showing how to brief them with audience, purpose, tone and format so outputs match a clear plan rather than producing generic text. Learners practise creating articles, social posts, emails and images, and compare how different tools handle the same brief. The second topic focuses on evaluating AI-generated content, covering accuracy, originality, brand voice, readability and search-friendliness, with checklists participants can apply to every draft. The third topic addresses the ethical and legal concerns of managing AI-generated content, including copyright, disclosure, privacy, bias and the risks of publishing unverified claims. Dr. Ang shares concrete lessons from running automated blogs and video pipelines, such as why human review remains essential before publishing and how style guides keep AI output consistent across many pieces. The teaching style is practical and demonstration-led, suited to marketers, communications staff, business owners and content teams. Learners leave with a repeatable workflow, reusable prompts and the judgement to decide when AI content is ready to publish. Participants also build a simple content calendar and approval workflow, so that AI-assisted production fits neatly into existing team processes rather than creating additional review bottlenecks. To see the content-generation systems Dr. Ang has built, visit https://github.com/alfredang.
Review
Customer Reviews (8)
- Very satisfied Review by Course Participant/Trainee
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The course materials were detailed and easy to reference afterwards. Great value for money. (Posted on 17/02/2025)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Very satisfied Review by Course Participant/Trainee
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Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 13/09/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Exceeded my expectations Review by Course Participant/Trainee
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Solid content and a supportive trainer. I would definitely sign up for more courses here. (Posted on 13/02/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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