You have no items in your shopping cart.
Course Details
Topic 1 Overview of SEO Fundamentals
- What is Search Engine Optimization
- How Search Engines Work?
- Search Engine Results Page
- Whitehat vs Blackhat SEO strategies
- Activity: Setup Wordpress Landing Page and Install SEO Plugin
Topic 2 Keywords Research
- Types of Keywords
- Tools for Keywords Search
- Keyword Analysis and Marketing Strategy
- Choosing Good Keywords
- Activity: Keywords Analysis
Topic 3 On Page SEO Techniques
- What is On Page SEO
- Indexing & Google Search Console
- Meta Tags & URL
- Sitemap
- Content Optimization
- Structured Data
- Speed Optimization
- Mobile Friendly
- Activity: On-Page SEO techniques
Topic 4 Off Page SEO Techniques
- Building Local Visibility
- Building Backlinks
- Content Marketing
- Drip Marketing
- Social Media Marketing
- Activities: Off-Page SEO Techniques
Topic 5 Analyze SEO Effectiveness
- Google Analytics
- Add Google Analytics ID
- Google Analytics Reports
- Activities: Google Analytics
Course Info
Prerequisite:
This course is for beginner. Basic computer knowledge is suffice.
A live website will not be required as students will be provided with demo Websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the knowledge learnt to their own websites during class.
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- SEO Specialist
- E-commerce Manager
- Digital Marketing Manager
- Content Strategist (for e-Commerce)
- E-commerce SEO Analyst
- Product Listing Manager
- Online Retail Strategist
- Affiliate Marketer (e-Commerce focus)
- Conversion Rate Optimization Specialist
- Web Developer (e-Commerce platforms)
- E-commerce Brand Manager
- Online Merchandiser
- E-commerce Content Creator
- E-commerce UX/UI Designer
- E-commerce Analytics Specialist.
Trainers
Elton Kuah: Elton Kuah in digital marketing especially in social media space, have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment. Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs. He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.
Alimuddin Zafrullah: Alimuddin Zafrullah is a digital marketing professional who drive business results by being data-driven and tapping into the human psychology. He specialize in both Google AdWords and Facebook Advertising with broad experience in other ad platforms.Alimuddin Zafrullah have helped clients of different sizes including a billion-dollar startup and international brands coming from various industries such as FinTech, F&B, automotive, and travel.
Mehrnaz Attari: Mehrnaz Attari is an experienced Digital Marketing Executive with a verified history of working in marketing and advertising industry for more than 4 years. Skilled in Search engine optimization, Email marketing, Mobile marketing and social media advertising. Her main interest is PPC and advanced Google ads techniques. She is currently pursuing her master in Data Science and Business Analytics. Her other skills are knowledge of SAS, SPSS, R programming and Time series data analysis.
Ng Siow Fang: Ng Siow Fang is a Certified Practitioner of NLP (Neuro-Linguistic Programming and former DJ for Several International Online Radi. She has earned highlighted skills and achievements as below:
- Certified Practitioner of NLP (Neuro-Linguistic Programming)
- Certified Applied NLP in Business Practitioner
- Certified NLP Coach
- Certified Level 1 TRIZ Practitioner
- Certified Outsourcing Professional
- Master of Ceremony for numerous events
- Former DJ for Several International Online Radio
- Over 10 years of experience in hosting and presenting to Foreign Direct Investment Companies.
- Won multiple award for Public Speaking contest
- Judge in multiple debate competitions
Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.
Customer Reviews (33)
- Will Recommend Review by Course Participant/Trainee
-
more hand on . use their own example1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
provide lunch (Posted on 12/09/2019) - Might Recommend Review by Course Participant/Trainee
-
. (Posted on 16/07/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
-
Some of the slides that shows Google screenshots need to be updated with the latest. This will not leave participants thinking that the trainer is not updated with the latest technology/ information.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
I am a first timer to the venue. Upon turning in to the main road in front of the mall, I could only see one sign board with Menara Suezcap once along with other buildings and I do not know which turning to take. After parking my car, I took the lift up but had no idea which floor to go, so I tried my luck still couldn't find. Decided to call the office to check and was told to go to LG2 and find CIMB bank. Then I took the lift and went to LG2 but still couldnt find CIMB Bank, so I walked through car park and saw another lift lobby and found CIMB Bank. I strongly suggest a simple direction with landmark is given in the reminder emails.
Also, in your reminder email, the spelling of 'Kerinchi' is spelt incorrectly, you may want to correct that.
Overall, I find the training venue to be very comfortable, trainer is helpful and friendly. I will definitely introduce this course and your training centre to others.
Hope you take my feedback positively. All the best to Tertiary Courses Malaysia. Good job overall. (Posted on 14/03/2019) - Will Recommend Review by Course Participant/Trainee
-
Add more task, overall is good! (Posted on 13/02/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - On-job Training Review by Course Participant/Trainee
-
Do more direct task (Posted on 13/02/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Might Recommend Review by Course Participant/Trainee
-
. (Posted on 12/12/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
-
. (Posted on 25/06/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - NIL Review by Course Participant/Trainee
-
NIL (Posted on 12/04/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Might Recommend Review by Course Participant/Trainee
-
Provide Free Meal atleast (Posted on 05/07/2017)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
-
Nil (Posted on 05/07/2017)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
-
Nil (Posted on 10/07/2016)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Might consider recommend Review by Course Participant/Trainee
-
Nil (Posted on 10/07/2016)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will recommend Review by Course Participant/Trainee
-
Nil (Posted on 10/07/2016)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
