Google Analytics Essential Training

Topic 1: Introduction to Google Analytics

• What is Google Analytics?
• Page Tagging (cookies) vs. Log File Analysis
• Limitations of Google Analytics
• Basic Terminology
• Setup Google Analytics Account
• Installing Tracking Code
• Explore Admin Settings
• Setup Goals in Admin Settings
• Setup Google Search Console & Google AdWords
• Explore Report Interface

Topic 2: Audience Reports

• Demographics Report
• Geographical Report
• Behavior Report
• Technology Report
• Mobile Report

Topic 3 Acquisitions Reports

• Channel Report
• Source/Medium Report
• Referrals Report
• AdWords Reports
• Search Console Reports
• Social Reports
• Campaigns Reports
  • All Campaign Report
  • Paid Keywords Report
  • Organic Keywords Report

Topic 4 Behavior Reports

• Site Content Reports
• Site Speed Reports
• Site Search Reports
• Events Tracking & Reports

Topic 5: Conversion Reports

• Goals & Conversions
• Goals Report

Topic 6: Real Time Reports & Dashboard

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

• Those who want to learn how to use Google Analytics to analyse traffics to their webistes
• Those who want to use Google Analytics to analyze their website SEO

Elton Kuah: Elton Kuah in digital marketing, especially in the social media space, has done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment. Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs. He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Alimuddin Zafrullah: Alimuddin Zafrullah is a digital marketing professional who drive business results by being data-driven and tapping into the human psychology. He specialize in both Google AdWords and Facebook Advertising with broad experience in other ad platforms.Alimuddin Zafrullah have helped clients of different sizes including a billion-dollar startup and international brands coming from various industries such as FinTech, F&B, automotive, and travel.

Mohammed Al-Khulaifi: Mohammed Al-Khulaifi was an experienced Digital Marketing Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Facebook performance and social advertising, Twitter advertising, search engine marketing, display marketing with experience of working with different regional DSPs. and video advertising. Strong performance marketing analytical skills with experience in analytical tools and tag mangers platforms. Additionally, Strong skills on performance and social measurement tools such as Locowise, Facebook insights tools, Adwords reporting dashboards and excel sheets.

Mehrnaz Attari: Mehrnaz Attari is an experienced Digital Marketing Executive with a verified history of working in marketing and advertising industry for more than 4 years. Skilled in Search engine optimization, Email marketing, Mobile marketing and social media advertising. Her main interest is PPC and advanced Google ads techniques. She is currently pursuing her master in Data Science and Business Analytics. Her other skills are knowledge of SAS, SPSS, R programming and Time series data analysis.

Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.