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Generative AI for Digital Marketing

Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Suite Pejabat Korporat, KL Gateway, No 2, Jalan kerinchi, Gerbang kernichi Lestari, 59200 Kuala Lumpur, Malaysia
Penang: Jalan Sungai Dua, 11700 Penang, Malaysia.

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Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Generative AI for Digital Marketing

Course Code: C1468
  • HRDF

8 Review(s) | Add Your Review

What's This Course About

Supercharge your marketing with Generative AI for Digital Marketing. This hands-on 2-day course teaches you how to use generative AI tools such as ChatGPT, Claude and image and video generators to plan campaigns, create content and accelerate your digital marketing across channels. You will learn to write effective prompts, generate copy and visuals, and build an AI-assisted marketing workflow that saves time and improves results.

Through practical projects, participants will use generative AI to research audiences, write ad, email and social copy, create images and videos, plan and optimise campaigns, and analyse performance. By the end of the course, you will be able to apply generative AI across your entire digital marketing to work faster and create more engaging, higher-converting content.

Course Fee

MYR2,200.00

Course Date

Course Time

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1 Getting Started with Generative AI for Marketing

  • Introduction to Generative AI for Digital Marketing
  • Popular GenAI Tools (ChatGPT, Claude, Image and Video Generators)
  • Writing Effective Prompts for Marketing
  • Generating Copy, Images and Ideas

Topic 2 Content Creation with Generative AI

  • Creating Social Media Content
  • Writing Ad and Email Copy
  • Generating Images and Videos
  • Maintaining Brand Voice and Consistency

Topic 3 Campaign Planning and Optimisation with AI

  • Researching Audiences and Keywords
  • Planning Multi-Channel Campaigns
  • Personalising and Scaling Content
  • A/B Testing and Optimisation

Topic 4 Analytics and Workflow with AI

  • Analysing Marketing Performance with AI
  • Automating Marketing Workflows
  • Reporting and Insights
  • Building Your AI Marketing Playbook

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can sign up free accounts on the following platforms:

Hardware: Windows and Mac Laptops

Job Roles

Job Roles

  • Digital Marketing Manager
  • Content Strategist
  • Social Media Manager
  • SEO Specialist
  • Brand Manager
  • Marketing Analyst
  • Advertising Coordinator
  • Public Relations Officer
  • E-commerce Specialist
  • Marketing Communications Director
  • Creative Director
  • User Experience Designer
  • Product Marketing Manager
  • Data Analyst
  • Growth Hacker

Trainers

Trainers

Saeid is co-founder of Skymics Sdn Bhd. He has 8 years of experience in the field of IoT (Internet of Things) and Information Technology. He is a certified IBM IoT Practitioner and instructor, and a Certified Citizen Data Scientist Train-The-Trainer. He has been co-inventor of 3 inventions during the last 4 years.

Review

Customer Reviews (8)

Good course materials Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and interactive. The small class size meant we got a lot of personal attention. (Posted on 06/03/2025)
Would attend again Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Well organised course with clear objectives. The step-by-step approach made it easy to follow. (Posted on 14/02/2025)
Superb training Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The training was very practical and hands-on. I could apply what I learned to my work immediately. (Posted on 08/09/2024)

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