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Full Google Ads Training

Full Google Ads Training

30 Review(s) | Add Your Review

Dive into the intricate world of Google Ads with our in-depth training program. From understanding the essence of Quality Score and the auction system to the nuances of setting up and optimizing your AdWords campaigns, our course ensures you're well-equipped. Harness the power of the Keyword Planner, create compelling ad headlines, measure ROI, and navigate advanced settings with ease.

Further enhance your digital marketing toolkit by mastering features like remarketing campaigns, ad extensions, and dynamic ads. Learn to effectively set up A/B testing on landing pages, leverage Google Trends, and automate tasks with AdWords scripting. With our course, not only do you become proficient in Google Ads, but you also position yourself at the forefront of online advertising expertise

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

HRD Corp SBL KHAS Claimable for Employers Registered with HRD Corp

HRDF claimable

Course Code: M360

Course Booking

MYR2,000.00

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
On-Site Training (5 pax and above)

Course Date * Course Date

Course Time * Course Time

9:30am - 5:30pm

No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

NRIC (Last 3 Digits and Alphabet)

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We may provide consultation related to the subject matter after the course. Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1 Introduction to Paid Per Click (PPC) Marketing and Google Ads

What is Pay Per Click (PPC) marketing?
Where does PPC fit in the funnel?
Is PPC right for your business?
Understanding your target audience
Distinguish PPC and SEO
Introduction to Google Ads
How Google Ads appear
Benefits of using Google Ads

Topic 2 Objective of PPC Strategy Campaign and Keywords Research

Define your goal
Define your customers
Set realistic expectations
Craft the buyer journey
How to do keywords research
Pick the right keywords
Keyword optimization
What are negative keywords

Topic 3 Set Google Ads Campaign and Monitor Conversion

Create an Ads campaign
Create an Ads group
Create and Ads
Select Audience
Setting Your Bids

Topic 4 Monitor Ads

Campaign reports in Google Ads
Conversion Tracking
Search term reports

Topic 5 Ads Optimization Strategy

Key optimization Tips
Cost per Click (CPC) and bid management
Google Ads Editor for PPC campaign

Topic 6 Dynamics Ads

What is Dynamics Ads
Create Dynamics Ads

Course Info

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1- HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2- Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4- Click Grant on the left side under Applications

5- Click Apply Grant on the left side under Applications

6- Click Apply

7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9- Select your Immediate Officer and click Next

10- Select a Training Provider, then click Next

11- Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14- Please select a Course Title and Type of Training

15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16- Please key in the Training Location and click Next

17- Please select the Level of Certification and click Next

18- Please follow the instructions and key in trainee details

19- Click Add Batch, then click Save

20- Click Add Trainee Details

21- Please key in all the required details, then click Add

22- Click Add if there are more participants. Once done, click Save

23- Click Next

24- Please key in the course fees and allowance details, then click Save

25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27- Complete the declaration form and select a desired officer

28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

Job Roles

PPC Specialist
Digital Marketing Manager
Google Ads Campaign Manager
Search Engine Marketing (SEM) Specialist
Online Advertising Specialist
Digital Marketing Strategist
E-commerce Marketing Manager
Lead Generation Specialist
Affiliate Marketer
Brand Manager (digital focus)
Conversion Rate Optimizer
SEO Specialist (broadening skills)
Digital Advertising Analyst
E-commerce Business Owner
Marketing Automation Specialist.

Trainers

Elton Kuah: Elton Kuah in digital marketing, especially in the social media space, has done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment. Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs. He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Alimuddin Zafrullah: Alimuddin Zafrullah is a digital marketing professional who drive business results by being data-driven and tapping into the human psychology. He specialize in both Google AdWords and Facebook Advertising with broad experience in other ad platforms.Alimuddin Zafrullah have helped clients of different sizes including a billion-dollar startup and international brands coming from various industries such as FinTech, F&B, automotive, and travel.

Mehrnaz Attari: Mehrnaz Attari is an experienced Digital Marketing Executive with a verified history of working in marketing and advertising industry for more than 4 years. Skilled in Search engine optimization, Email marketing, Mobile marketing and social media advertising. Her main interest is PPC and advanced Google ads techniques. She is currently pursuing her master in Data Science and Business Analytics. Her other skills are knowledge of SAS, SPSS, R programming and Time series data analysis.

Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.

Customer Reviews (30)

Might Recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Mr.Elton able to provide me a full insight about the course. (Posted on 30/09/2019)

Might Recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

the sequence of the module need to improvise
TV connect need to improve (Posted on 13/04/2019)

Wil Recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 11/04/2019)