Course Information

  • Sessions 2 days
  • Duration 15 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Suite Pejabat Korporat, KL Gateway, No 2, Jalan kerinchi, Gerbang kernichi Lestari, 59200 Kuala Lumpur, Malaysia
Penang: Jalan Sungai Dua, 11700 Penang, Malaysia.

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Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Master Instagram Marketing Strategies to Increase Followers and Drive Sales

Course Code: M704
  • HRDF

What's This Course About

Delve into the dynamic world of Instagram Marketing and Advertising with our complete training at Tertiary Courses. Starting with the basics, participants will learn what Instagram is and how to create a compelling Instagram Business account. The course provides hands-on experience in following other users, shooting captivating photos and videos, and processing photos to enhance visual appeal. The course emphasizes posting engaging photos to Instagram, interacting with the community through likes and comments, and tagging photos effectively to broaden reach and visibility.

The advanced segments of the course focus on optimizing your Instagram profile to create a lasting impression and leveraging Instagram Stories to connect with the audience in real-time. Participants will explore the strategic use of hashtags and locations to maximize post exposure and engagement. Additionally, the course covers Instagram Insights, empowering participants to understand performance metrics and refine their marketing strategies based on analytical data. Whether you are a beginner or a seasoned marketer, this course provides a comprehensive understanding of Instagram’s marketing potential, allowing you to create impactful and effective advertising campaigns.

Funding and Grant

Course Fee

MYR2,000.00

Course Date

Course Time

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Plan a Social Media Marketing Campaign

  • Overview of various social media platforms
  • Examples of social media advertisements
  • Map out customer journey using customer personas tools
  • Values of building a community of advocates
  • Establish social media objective
  • Develop a social media marketing plan

Topic 2 Evaluate Social Media Marketing Opportunities and Platforms

  • Social media competitive and audience evaluation using Audience Insight
  • Feasibility and comparison of Using various social media platforms
  • Advantages of using Instagram social media platform

Topic 3 Create a Instagram Social Media Marketing Campaign

  • Market penetration potential of Instagram in the local context
  • Create Instagram photos and videos posts
  • Using hashtag and location
  • Anatomy of Instagram Ads campaign structure
  • Privacy and Copyright Considerations


Topic 4: Evaluate Instagram Social Media Marketing Performance

  • Create and install Pixel to collect performance data
  • Understand key social media performance and advertising ROI metrics
  • Set up custom and automated reporting
  • Manage consumer reviews and user-generated content
  • Audience, budget, scheduling and placement Optimization
  • Tools for social media scheduling
  • Retargeting strategies

Course Info

Prerequisite:

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

Job Roles

Job Roles

  • Social Media Manager
  • Instagram Marketing Specialist
  • Content Creator
  • Digital Marketing Strategist
  • Brand Manager
  • Influencer Manager
  • Community Manager
  • E-commerce Marketing Specialist
  • Social Media Analyst
  • Influencer (looking to enhance business partnerships)
  • Creative Director (digital focus)
  • PR Specialist (with social media emphasis)
  • Ad Campaign Manager (Instagram focus)
  • Digital Branding Specialist
  • Event Promoter (leveraging Instagram).

Trainers

Trainers

Elton Kuah

Elton Kuah in digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is a premier learning center for adults. Elton Kuah is a member of Matrade Malaysia, the government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, a signature program of Barack Obama under economic empowerment.  Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘ Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, a world-renowned professor of economics and Asian Number 1 motivator ‘ Miss Merry Riana’ and other reputable entrepreneurs.  He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Review

Customer Reviews (2)

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. (Posted on 17/09/2020)
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 28/11/2019)

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