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Complete Facebook Marketing & Advertising Training

Complete Facebook Marketing & Advertising Training

Dive deep into the world of Facebook Marketing and Advertising with our comprehensive training at Tertiary Courses. This course is designed to equip participants with a profound understanding of the diverse ad types offered by Facebook and how to effectively set up an advertising account. Gain insights into identifying and targeting primary audiences, selecting appropriate budgets, and writing compelling ads that boost page posts. Participants will explore the intricacies of creating and scheduling reports, managing ad campaigns and pages in bulk, and implementing strategies to improve ad performance consistently. This course elucidates Facebook's ad policies and the utilization of the Power Editor to manage ads effectively.

Become proficient in managing various ad campaigns, bulk uploading ad images, creating custom audiences, and duplicating ads. This course delves into the practical aspects of using conversion pixels, setting up roles and permissions in Facebook Business Manager, and effectively retargeting ads. The structured learning process enables participants to conduct A/B tests on Facebook ads meticulously, optimizing their ad strategies. Whether you are a novice or experienced marketer, this course offers extensive knowledge and practical skills in Facebook marketing and advertising, enabling you to enhance your advertising efforts and achieve measurable results in your marketing endeavors.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

HRDF claimable

Course Code: M532

Course Booking

MYR2,000.00

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
On-Site Training (5 pax and above)

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

NRIC (Last 3 Digits and Alphabet)

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1: Plan a Facebook Social Media Marketing Campaign

Overview of Facebook Social Media platform
Examples of Facebook Advertisements
Map Out Customer Journey Using Customer Personas Tools
Competitive and Audience Analysis Using Facebook Audience Insights
Develop a Facebook Social Marketing Plan

Topic 2: Create a Facebook Social Media Marketing Campaign

Market Penetration Potential of Facebook in the Local Context
Create Facebook Group or Facebook Page for Company/Brand
Optimize Facebook Page for Greater Discoverability
Create Ads on Facebook Ads Manager
Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
Audience, Budget, Scheduling and Placement Optimization
Copyright and Intellectual Property Considerations

Topic 3: Measure Facebook Social Media Marketing Performance

Create and Install Facebook Pixel to Collect Performance Data
Understand Key Social Media performance and Advertising ROI Metrics
Set up Custom and Automated Reporting
Retargeting Strategies and Dynamics Ads

Topic 4: Optimize Facebook Social Media Marketing Performance

Optimize Content and Ads based on Customer Behaviour
Tools for Social Media Scheduling
Compare Facebook Platform to other Social Media Platforms

Topic 5: Manage Facebook Social Media Community

Manage Consumer Reviews and User-Generated Content
Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities
Establish Social Media Objectives

Course Info

Prerequisite:

Nil

Software Requirement:

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1- HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2- Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4- Click Grant on the left side under Applications

5- Click Apply Grant on the left side under Applications

6- Click Apply

7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

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Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

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22- Click Add if there are more participants. Once done, click Save

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25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27- Complete the declaration form and select a desired officer

28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

Job Roles

Social Media Manager
Digital Marketing Specialist
Content Strategist
Brand Manager
Community Manager
Influencer Marketing Coordinator
E-commerce Marketing Specialist
Advertising Campaign Manager
Public Relations Specialist
Marketing Analyst
Event Promoter
Customer Engagement Specialist
Social Media Designer
Affiliate Marketer
Business Development Manager (online focus)

Trainers

Elton Kuah: Elton Kuah In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Mamun Abdul Mannan: Mamun Abdul Mannan is a coder, designer, teacher and incurable travel lover. He is passionate by the intersection of code and design. His aim is to provide simple, intelligent and emotionally appealing solutions to complex requirements in the field of Professional in Corporate Branding, Graphic designing, Logos, Brochures, Posters, Banner, Web designing, Web developing, Web Application and so on.

Ng Siow Fang: Ng Siow Fang is a Certified Practitioner of NLP (Neuro-Linguistic Programming and former DJ for Several International Online Radi. She has earned highlighted skills and achievements as below:

Certified Practitioner of NLP (Neuro-Linguistic Programming)
Certified Applied NLP in Business Practitioner
Certified NLP Coach
Certified Level 1 TRIZ Practitioner
Certified Outsourcing Professional
Master of Ceremony for numerous events
Former DJ for Several International Online Radio
Over 10 years of experience in hosting and presenting to Foreign Direct Investment Companies.
Won multiple award for Public Speaking contest
Judge in multiple debate competitions

Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.