5 Days Digital Marketing Specialization

Day 1
Topic 1 - Search Engine Optimization

Topic 1.1 SEO Fundamentals and Strategies

• What is Search Engine Optimization
• The Fundamentals of How Search Engines Function
• Whitehat vs Blackhat SEO Strategies
• Top Ranking Factors
• Implementation of SEO Strategies.

Topic 1.2 Manage Keyword Research

• What is Keyword Research and Why Is It Important
• Free and Premium Keywords Research Tools
• Keyword Research Process
• How to Build Extensive Keyword List
• Analyze Competitor Advertising Links

Topic 1.3 On-page SEO Strategies and Best Practices

• What is On Page SEO
• Metas and URL Best Practices
• Image Optimization and Best Practices
• Indexing & Google Search Console
• Site Architecture Best Practices
• Content Creation Best Practices
• Structured Data
• Design and UX Best Practices
• Local vs International SEO

Topic 1.4 Off Page SEO Strategies Across Multiple Channels

• What is Off-Page SEO
• Why Use Links
• Anatomy of a Quality Backlink
• Major Off-Page SEO Ranking Factors
• Content Marketing
• Drip Marketing
• Social Media Marketing

Topic 1.5 Monitor SEO Performance on Google Analytics

• Linking up Search Console to Google Analytics
• Analyze SEO Performance Across Various Channels
• Essential SEO Metrics to Track and Measure SEO Effectiveness
• Integrating SEO Analysis to Your Marketing Strategy

Day 2
Topic 2 - Social Media Marketing with Facebook

Topic 2.1: Plan a Facebook Social Media Marketing Campaign

• Overview of Facebook Social Media platform
• Examples of Facebook Advertisements
• Map Out Customer Journey Using Customer Personas Tools
• Competitive and Audience Analysis Using Facebook Audience Insights
• Develop a Facebook Social Marketing Plan

Topic 2.2: Create a Facebook Social Media Marketing Campaign

• Market Penetration Potential of Facebook in the Local Context
• Create Facebook Group or Facebook Page for Company/Brand
• Optimize Facebook Page for Greater Discoverability
• Create Ads on Facebook Ads Manager
• Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
• Audience, Budget, Scheduling and Placement Optimization

Topic 2.3: Measure Facebook Social Media Marketing Performance

• Create and Install Facebook Pixel to Collect Performance Data
• Understand Key Social Media performance and Advertising ROI Metrics
• Set up Custom and Automated Reporting
• Retargeting Strategies and Dynamics Ads
• Copyright and Intellectual Property Considerations

Topic 2.4: Optimize Facebook Social Media Marketing Performance

• Optimize Content and Ads based on Customer Behaviour
• Tools for Social Media Scheduling
• Compare Facebook Platform to other Social Media Platforms

Topic 2.5: Manage Facebook Social Media Community

• Manage Consumer Reviews and User-Generated Content
• Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities
• Establish Social Media Objectives

Day 3
Topic 3 Pay Per Link (PPC) Marketing

Topic 3.1 Introduction to Paid Per Click (PPC) Marketing and Google Ads

• What is Paid Per Click (PPC) marketing?
• Where does PPC fit in the funnel?
• Is PPC right for your business?
• Understanding your target audience
• Distinguish PPC and SEO
• Introduction to Google Ads
• How Google Ads appear
• Benefits of using Google Ads

Topic 3.2 Objective of PPC Strategy Campaign and Keywords Research

• Define your goal
• Define your customers
• Set realistic expectations
• Craft the buyer journey
• How to do keywords research
• Pick the right keywords
• Keyword optimization
• What are negative keywords

Topic 2.3 Set Google Ads Campaign and Monitor Conversion

• Create an Ads campaign
• Create an Ads group
• Create and Ads
• Select Audience
• Setting Your Bids
• Conversion Tracking

Topic 2.4 Monitor Ads

• Campaign reports in Google Ads
• Search term reports

Topic 2.5 Ads Optimization Strategy

• Key optimization tips
• Cost per Click (CPC) and bid management
• Google Ads Editor for PPC campaign

Day 4
Topic 4 Email Marketing with Mailchimip

Topic 4.1 Overview of Email Campaign Marketing

• What is Email Marketing
• Drip Campaign
• Lead Magnet
• Sign Up Mailchimp
• Create Audience
• Create a Signup Form

Topic 4.2 Manage Audience

• Types of Contacts
• Import Contacts
• Soft vs Hard Bounces
• Email Segmentation
• Manage Tags
• Manage Segments
• Manage Groups

Topic 4.3 Setup Email Campaign

• Content Studio
• Create Email Template
• Types of Templates
• Setup Email Campaign
• Email Beamer

Topic 4.4 Campaign Reports

• Overview of Mailchimp Campaign Reports
• Campaign Performance Metrics
• How to Improve Open and Click Rates
• A/B Testing Campaigns

Topic 4.5 Automate Marketing Process

• What is Marketing Automation
• Create an Automation
• Automation Triggers
• Create Social Posts
• Automate Social Post in Emails

Day 5
Topic 5 Google Analytics

Topic 5.1: Introduction to Google Ads

• Google Ads Account Structure
• Ad Auction & Ranking Performance
• Setup Google Ads Account
• Setup Billing & Payment
• Grant User Account Access Levels
• Setup Conversion Action

Topic 5.2: Google Ads Interface

• Dashboard
• Campaigns Overview Section
• Opportunities Section
• Reports Section
• Change History
• Campaign Groups
• Shared Library

Topic 5.3: Keyword Research

• Search Intent
• Match Types
• Use of Google AdWords Keyword Planner

Topic 5.4: Search Ads

• Create Search Ad Campaigns
• Create Search Ad Groups
• Set Keyword Targeting
• Create Search Ads
• Setup Final URLs

Topic 5.5: Ad Extensions

• Sitelink Extension
• Callout Extension
• Structured Snippets Extension
• Call Extension
• Message Extension
• Location Extension
• Affiliate Location Extension
• Price Extension
• Review Extension
• App Extension

Topic 5.6: Dynamic Search Ads

• Create Dynamic Search Ad Campaigns
• Create Dynamic Search Ad Groups
• Create Dynamic Search Ads
• Setup Auto Target Settings
• Setup Page Feed

Topic 5.7: Display Ads

• Create Display Ad Campaigns
• Create Display Ad Groups
• Display Ad Types
• Setup Display Network Targeting

Prerequisite

The learner must meet the minimum requirement below :

• Read, write, speak and understand English

Target Audience

• NSF
• Full Time Students
• Data Analysts

Software Requirement

This course will use Google Colab for training. Please ensure you have a Google account.

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

• Web Developers
• Web Designers
• UI Designers
• Mobile Apps Developers
• Software Project Managers

Elton Kuah: Elton In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment. Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs. He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Ng Siow Fang: Ng Siow Fang is a Certified Practitioner of NLP (Neuro-Linguistic Programming and former DJ for Several International Online Radi. She has earned highlighted skills and achievements as below: