Course Information

  • Sessions 2 days
  • Duration 51 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Suite Pejabat Korporat, KL Gateway, No 2, Jalan kerinchi, Gerbang kernichi Lestari, 59200 Kuala Lumpur, Malaysia
Penang: Jalan Sungai Dua, 11700 Penang, Malaysia.

Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Master LinkedIn to Grow Your Business Network and Influence

Course Code: M493
  • HRDF

What's This Course About

Embark on a learning journey with our LinkedIn for Business Professionals course at Tertiary Courses, designed to equip participants with the knowledge and skills to leverage LinkedIn for professional and business success. This course provides in-depth insights into building engaging company pages and profiles that resonate with your target audience and reflect your brand identity effectively. It offers a comprehensive understanding of LinkedIn’s varied ad options, enabling participants to choose the most suitable advertising solutions to meet their business objectives.

Delving deeper, the course focuses on the nuances of targeting text ads, helping participants to optimize their ad content and reach out to their desired audience with precision. It empowers business professionals to utilize LinkedIn as a potent tool for B2B marketing, professional networking, and brand promotion. Whether you are a seasoned business professional or a newcomer to the corporate world, this course lays the foundation for leveraging LinkedIn’s multifaceted platform to enhance your professional visibility and foster meaningful business connections.

 

Funding and Grant

Course Fee

MYR2,000.00

Course Date

Course Time

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Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Develop Social Media Marketing Plan for LinkedIn

  • Key elements of a LinkedIn social media plan
  • Setup a credible organisational or personal profile on LinkedIn
  • Setup data privacy and confidentiality requirement
  • Establish Linkedin Social Marketing Objectives
  • Develop LinkedIn marketing plan and strategy

Topic 2: Evaluate LinkedIn Networking Opportunities

  • Comparison of Linkedin with Other Social Media Platforms
  • Build up Networks on LinkedIn
  • Tips for Lead Generation
  • Create LinkedIn Page
  • Create Content
  • Copyright and IP
  • Use Hashtags

Topic 3 Reach Out to Potential Customers with LinkedIn’s Advertising

  • LinkedIn’s advertising capabilities
  • Setup sponsored content
  • Setup Ads
  • Install Insight tag
  • Monitor the outcome and review performance

Topic 4: Grow Your Business with LinkedIn

  • Explore LinkedIn’ analytics
  • Analyse performance
  • Bidding and budgeting strategy
  • Consider customer review and retargeting strategy
  • Using employee advocacy to grow company brand

Course Info

Prerequisite:

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

Job Roles

Job Roles

  • LinkedIn Marketing Specialist
  • B2B Digital Marketing Manager
  • Brand Manager (B2B focus)
  • Recruitment Marketing Specialist
  • Content Strategist (focused on professional audiences)
  • Social Media Manager (B2B enterprises)
  • Corporate Communications Specialist
  • Sales Development Representative (using LinkedIn for outreach)
  • Personal Branding Coach
  • Employee Advocacy Program Manager
  • Thought Leadership Strategist
  • PR Specialist (with a focus on corporate profiles)
  • Lead Generation Specialist (using LinkedIn)
  • Business Development Manager (leveraging LinkedIn)
  • Talent Acquisition Specialist (employer branding).

Trainers

Trainers

Elton Kuah

Elton Kuah in digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is a premier learning center for adults. Elton Kuah is a member of Matrade Malaysia, the government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, a signature program of Barack Obama under economic empowerment.  Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘ Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, a world-renowned professor of economics and Asian Number 1 motivator ‘ Miss Merry Riana’ and other reputable entrepreneurs.  He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Review

Customer Reviews (7)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 10/02/2020)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
(1) Have fewer Powerpoint slides. The presentation is fine to give to students as something to accompany the course, or for students to take away to read afterwards. BUT, it contains too much detail to be covered in 1 day. (Posted on 12/03/2018)

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