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Course Details
Topic 1: Develop Social Media Marketing Plan for LinkedIn
- Key elements of a LinkedIn social media plan
- Setup a credible organisational or personal profile on LinkedIn
- Setup data privacy and confidentiality requirement
- Establish Linkedin Social Marketing Objectives
- Develop LinkedIn marketing plan and strategy
Topic 2: Evaluate LinkedIn Networking Opportunities
- Comparison of Linkedin with Other Social Media Platforms
- Build up Networks on LinkedIn
- Tips for Lead Generation
- Create LinkedIn Page
- Create Content
- Copyright and IP
- Use Hashtags
Topic 3 Reach Out to Potential Customers with LinkedIn’s Advertising
- LinkedIn’s advertising capabilities
- Setup sponsored content
- Setup Ads
- Install Insight tag
- Monitor the outcome and review performance
Topic 4: Grow Your Business with LinkedIn
- Explore LinkedIn’ analytics
- Analyse performance
- Bidding and budgeting strategy
- Consider customer review and retargeting strategy
- Using employee advocacy to grow company brand
Course Info
Prerequisite:
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- LinkedIn Marketing Specialist
- B2B Digital Marketing Manager
- Brand Manager (B2B focus)
- Recruitment Marketing Specialist
- Content Strategist (focused on professional audiences)
- Social Media Manager (B2B enterprises)
- Corporate Communications Specialist
- Sales Development Representative (using LinkedIn for outreach)
- Personal Branding Coach
- Employee Advocacy Program Manager
- Thought Leadership Strategist
- PR Specialist (with a focus on corporate profiles)
- Lead Generation Specialist (using LinkedIn)
- Business Development Manager (leveraging LinkedIn)
- Talent Acquisition Specialist (employer branding).
Trainers
Elton Kuah: Elton Kuah in digital marketing, especially in the social media space, has done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.
Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.
Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.
He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.
Wee Yam Chuan: Wee Yam Chuan have been involved in software development, web development and internet marketing for the last 15 years. He had sold more than 1 million ringgit worth of products as an Amazon Affiliate in 10 months as a part time hobby.
His love for all things complex as well as all things simple with an appreciation of the universe being what it is... would go well along with an aromatic cup of coffee and a conversation laden with humor and wit.
Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.
Customer Reviews (7)
- will recommend Review by Course Participant/Trainee
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- Give presenters more interesting, creative and more enthusiastic1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
- Others just okay , detailed information and very helpful more than my expectations
- overall good job (Posted on 21/08/2023) - will recommend Review by Course Participant/Trainee
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Location - difficult to find. please provide clear location details from various mode eg., driving, taking train, by taxi/grab and whcih drop off1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
the office should inform participants in advance if the training will be starting late, etc. preferably to contact participants via handphone. (Posted on 31/03/2023) - might recommend Review by Course Participant/Trainee
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. (Posted on 13/10/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - All excellent Review by Course Participant/Trainee
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Elton is very good trainer. He is very resourceful and knowledgeable. He shared a lot of insight to full use of LinkedIn. He did shared very good examples for rich media. With his experience and expertise, he supported his points with case studies and real-life examples which provided a very helpful outlook into my interest as Talent Acquisition. He also did share additional tools which will be benefit to me to do market analysis. Thanks Elton! (Posted on 28/06/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 10/02/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 10/02/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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(1) Have fewer Powerpoint slides. The presentation is fine to give to students as something to accompany the course, or for students to take away to read afterwards. BUT, it contains too much detail to be covered in 1 day. (Posted on 12/03/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
