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Course Details
Topic 1: Get Started on Google Analytics 4 (GA4)
- Overview of Google Analytics 4
- Types of data
- Identify data sources
Topic 2: Market Research
- Acquisition, engagement, retention reports - develop questions to gather data
- Monetization, demographics and tech reports – analyse market trends and industry development
Topic 3: Explorations and Analysis
- Using Explorations to analyse customer behaviour and business outcomes
- Using Funnel Visualization Analysis to analyse customer and competitor dynamics
Topic 4: Evaluation
- Statistical model comparison
- Setup Events and Conversions to interpret future demands
- Evaluate marketing effectiveness
Course Info
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- Market Research Analyst
- Digital Marketing Specialist
- SEO Strategist
- SEM Manager
- Web Analyst
- Content Marketing Manager
- E-commerce Manager
- User Experience (UX) Researcher
- Performance Marketing Specialist
- Growth Hacker
- Product Manager
- Brand Strategist
- Conversion Rate Optimizer
- Customer Acquisition Specialist
- Media Planner
Trainers
Elton Kuah: Elton Kuah in digital marketing, especially in the social media space, has done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment. Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs. He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.
Alimuddin Zafrullah: Alimuddin Zafrullah is a digital marketing professional who drive business results by being data-driven and tapping into the human psychology. He specialize in both Google AdWords and Facebook Advertising with broad experience in other ad platforms.Alimuddin Zafrullah have helped clients of different sizes including a billion-dollar startup and international brands coming from various industries such as FinTech, F&B, automotive, and travel.
Mohammed Al-Khulaifi: Mohammed Al-Khulaifi was an experienced Digital Marketing Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Facebook performance and social advertising, Twitter advertising, search engine marketing, display marketing with experience of working with different regional DSPs. and video advertising. Strong performance marketing analytical skills with experience in analytical tools and tag mangers platforms. Additionally, Strong skills on performance and social measurement tools such as Locowise, Facebook insights tools, Adwords reporting dashboards and excel sheets.
Mehrnaz Attari: Mehrnaz Attar is an experienced Digital Marketing Executive with a verified history of working in marketing and advertising industry for more than 4 years. Skilled in Search engine optimization, Email marketing, Mobile marketing and social media advertising. Her main interest is PPC and advanced Google ads techniques. She is currently pursuing her master in Data Science and Business Analytics. Her other skills are knowledge of SAS, SPSS, R programming and Time series data analysis.
Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.
Customer Reviews (54)
- will recommend Review by Course Participant/Trainee
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. (Posted on 14/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 14/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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. (Posted on 14/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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Maybe split the session into Lecture / Demo and Q & A. (Posted on 14/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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The trainer covered a wide area of GA4 but it can be messy & overwhelmed at times if it's not aligned with one's job responsibilities. It will be great if the trainer can have a proper structure or provide a rather more simplified steps for one to follow through.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
The training materials are tad wordy, which makes it hard to read as it has too many slides..but I can see the trainer's effort in putting all the neceasary info for us, kudos to him for this nevertheless! (Posted on 14/09/2023) - will recommend Review by Course Participant/Trainee
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. (Posted on 11/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 11/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 11/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 11/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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try to make the training more lively, reduce the wording in the training slide but with more guidelines in picture. The training can be better if the flow of training can be smoother. Can give extra time for the trainees to conduct and explore the exercises given. (Posted on 07/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 07/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 07/09/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Good to have the course training, it is helpful. (Posted on 21/08/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 18/07/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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it would be nice if meal are provided (Posted on 09/06/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 09/06/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Maybe should have a bigger screen for analytics training, or allow remote learning as the screen will be more visible (Posted on 09/06/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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To also cover CS topics and how CS can use the reporting anduse GA4 data analysis. Probably prior training, the company can request client's compnay background and request client to list down topics to cover or systems/tools that we are currently using. It may helps trainer to prepare and achieved best experience for all attendees especially when involve multiple departments.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Trainer is very kind, understanding and friendly. I am so glad that trainer tried his best to accommodate my request for a private room to fulfil my needs to express BM (FYI, I'm a nursing mom). (Posted on 09/06/2023) - will recommend Review by Course Participant/Trainee
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To cover CS topics more (Posted on 09/06/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - The course was great Review by Course Participant/Trainee
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The course was great (Posted on 09/06/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
