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Accelerate Your Digital Marketing with Generative AI (GenAI)

Course Information

  • Sessions 1 day
  • Duration 7 hrs
  • Level Beginner
  • Assessment NA

Venue

Kuala Lumpur: G-3A-02, Suite Pejabat Korporat, KL Gateway, No 2, Jalan kerinchi, Gerbang kernichi Lestari, 59200 Kuala Lumpur, Malaysia
Penang: Jalan Sungai Dua, 11700 Penang, Malaysia.

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Certification

  • Certificate of Completion from Tertiary Courses - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Courses.

Accelerate Your Digital Marketing with Generative AI (GenAI)

Course Code: C429
  • HRDF

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What's This Course About

In this cutting-edge course, participants will delve into the transformative impact of Generative AI (GAI) on digital marketing strategies. The curriculum is designed to provide a comprehensive understanding of how GAI can revolutionize marketing efforts, offering tools for automation, personalization, and data-driven insights. You'll explore key concepts such as AI-driven content creation, predictive analytics, and customer engagement techniques that are reshaping the digital marketing landscape.

The course will also focus on practical applications, including how to integrate GAI tools into your existing marketing strategies to achieve greater efficiency and effectiveness. Participants will learn through real-world examples and hands-on exercises, gaining skills to leverage AI for creating more impactful, targeted, and responsive marketing campaigns. Whether you're a marketing professional or a business owner, this course will equip you with the knowledge and skills to stay ahead in the rapidly evolving digital marketing arena.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

WSQ Funding

Full Fee 1,050.00 Before GST
GST 94.50 9% of fee
Baseline Nett 619.50 SG/PR age 21+ · 50% funded
MCES / SME Nett 409.50 SG age 40+ · 70% funded
Funding and Grant Applications

No funding is available for this course

For WSQ funding, please checkout the details at WSQ - Digital Marketing with Generative AI (GAI)

Course Fee

MYR1,050.00

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Disclaimer: The course dates displayed on our website are tentative and subject to trainer availability. We will confirm the final date after checking with the trainer. You are also welcome to email us your preferred date at sales@tertiarycourses.com.my, and we will do our best to coordinate with the trainer's schedule.

Post-Course Support

  • We may provide consultation related to the subject matter after the course.
  • Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you as soon as possible.

Cancellation & Reschedule Policy

  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
  • Note: the venue of the training is subject to changes due to class size and availability of the classroom. The minimum class size to start a class is 3 Pax.

Course Details

Course Details

What You'll Learn

Topic 1: Review Digital Marketing Performance 

Review key performance indicators of digital marketing channels

Calculate ROI of customer acquisition tools and digital marketing channels

Introduction to Generative AI (GAI) for digital marketing

Topic 2: Digital Marketing Using Generative AI (GAI) 

Benefits and limitations of traditional digital marketing

Develop marketing campaigns using GAI

Content creation using GAI

Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement 

• Consumer behaviours analysis using GAI

• Social media engagement using GAI

• Develop content plans to engage with online customers

Topic 4: Ethical Considerations for using GAI 

• Personal Data Protection Act (PDPA) consideration for GAI

• Ethical concerns of using GAI for digital marketing

• Copyright issue of using GAI for digital marketing

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Digital Marketing Strategist
  • AI Marketing Specialist
  • Content Strategist
  • Marketing Data Analyst
  • SEO Specialist
  • Social Media Manager
  • Email Marketing Manager
  • Digital Advertising Executive
  • E-commerce Marketing Manager
  • Brand Manager
  • Customer Experience Manager
  • AI Technology Consultant
  • Marketing Automation Coordinator
  • Digital Campaign Manager
  • Online Community Manager
  • Growth Hacker
  • User Experience (UX) Designer
  • CRM Specialist
  • Digital Project Manager
  • Business Intelligence Analyst

Trainers

Trainers

Saeid is co-founder of Skymics Sdn Bhd. He has 8 years of experience in the field of IoT (Internet of Things) and Information Technology. He is a certified IBM IoT Practitioner and instructor, and a Certified Citizen Data Scientist Train-The-Trainer. He has been co-inventor of 3 inventions during the last 4 years.

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