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Course Details
Topic 1: Prompt Engineering Principles and Tactics
- Introduction to AI and Prompt Engineering
- Prompt engineering principles and tactics
- Conceptualize content ideas to meet marketing objectives using Prompt Engineering
- Map out digital storyboards as part of a content strategy
Topic 2: Market Research Using Prompt Engineering
- Market research techniques using Prompt Engineering
- Identify content requirements based on evaluation of customers and potential customer preferences
- Determine frequency of delivering marketing content to customers
Topic 3: Content Creation Using Prompt Engineering
- Techniques for content creation using Prompt Engineering
- Process of developing digital storyboard with Prompt Engineering
- Determine types and styles of content to be delivered to customers
Topic 4: Content Strategy Guidelines and Ethical Considerations of Using ChatGPT
- Determine modes and processes for distributing content
- Ethical considerations and guidelines when using AI
- Develop guidelines for content strategy execution
Course Info
Nil
Job Roles
- Content Strategist
- Copywriter
- Digital Marketing Specialist
- Content Manager
- SEO Specialist
- UX Writer
- Technical Writer
- Creative Director
- Digital Content Producer
- Machine Learning Engineer (with a content focus)
- Language Model Developer
- Brand Communications Manager
- Blogging Strategist
- Social Media Manager
- AI Content Tool Specialist
Trainers
Dr. Alfred Ang: Dr. Alfred Ang is an experienced adult educator and lifelong learner, I am passionate about helping training providers, IHL, and CET centres develop high-quality Skills Framework-aligned WSQ and IBF curricula. At Tertiary Infotech Pte Ltd, I serve as the Founder, Managing Director and Chief Training Officer, overseeing a team of associate DACE/DDDPL certified curriculum developers and associate ACTA/ACLP facilitators who share my mission of upskilling and reskilling people to stay relevant in today's rapidly changing world. In addition, I am GCWPL Certified Workplace Learning Consultant, CAIEG Certified Professional, Microsoft Certified Azure Power BI Data Analyst (PL-300), Data Scientist (DP-100) and AI Engineer Associate (AI-102).
Allen Wong: Allen Wong, is a ACLP certified trainer. I am a seasoned digital marketing strategist, I brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance.
300% career-wide ROAS, peaking at 1000% in events, I have generated $2M in e-commerce revenue and over $5M in sales.
Sarah Ng: Sarah Ng, with a solid educational background in computer science and business administration, Sarah Ng possesses a deep understanding of the intersection between technology and business strategy. Her diverse working experiences across startups, multinational companies, and government agencies have equipped her with a wealth of knowledge and real-world insights.
She has earned highlighted skills and achievements as below:
- Certified Practitioner of NLP (Neuro-Linguistic Programming)
- Certified Applied NLP in Business Practitioner
- Certified NLP Coach
- Certified Level 1 TRIZ Practitioner
- Certified Outsourcing Professional
- Master of Ceremony for numerous events
- Former DJ for Online Radio
- Over 10 years of experience in hosting and presenting to Foreign Direct Investment Companies.
- Won multiple award for Public Speaking contest
