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Course Details
Topic 1: Review Digital Marketing Performance
- Review key performance indicators of digital marketing channels
- Calculate ROI of customer acquisition tools and digital marketing channels
- Introduction to Generative AI (GAI) for digital marketing
Topic 2: Digital Marketing Using Generative AI (GAI)
- Benefits and limitations of traditional digital marketing
- Develop marketing campaigns using GAI
- Content creation using GAI
Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement
- • Consumer behaviours analysis using GAI
- • Social media engagement using GAI
- • Develop content plans to engage with online customers
Topic 4: Ethical Considerations for using GAI
- • Personal Data Protection Act (PDPA) consideration for GAI
- • Ethical concerns of using GAI for digital marketing
- • Copyright issue of using GAI for digital marketing
Course Info
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- Digital Marketing Strategist
- AI Marketing Specialist
- Content Strategist
- Marketing Data Analyst
- SEO Specialist
- Social Media Manager
- Email Marketing Manager
- Digital Advertising Executive
- E-commerce Marketing Manager
- Brand Manager
- Customer Experience Manager
- AI Technology Consultant
- Marketing Automation Coordinator
- Digital Campaign Manager
- Online Community Manager
- Growth Hacker
- User Experience (UX) Designer
- CRM Specialist
- Digital Project Manager
- Business Intelligence Analyst
Trainers
Muhammed Siraj: Muhammed Siraj is an IT executive, lecturer, trainer, security expert, developer, hardware technician, and entrepreneur with over 15 years of experience in the IT profession. He is an experienced IT instructor who has delivered several lecturers in the area of Cybersecurity, Computer Forensics, and Fraud detection to the military, police, CID, Financial Institutions, among others. In addition to training, he provides consultancy services to Educational and Governmental Institutions in the area of computer security and adoption of Open Source solutions. His experience and knowledge acquired from Ghana, Mali, Denmark, South Africa, and Malaysia, enables him to interact with people of different cultural backgrounds very well.
Skillset:
- Degrees in IT, Economics, Psychology. Currently pursuing his PhD in Computer Science (Security in Computing field)
- Certified CEH, CHFI, Hardware repairs and maintenance.
- Data mining, Office automation, filemaker, Fraud detection, Blockchain, Hardware repairs, Google Power Searcher, Drupal/Laravel/CakePHP developer.
- Proficient in Python, Ruby, PHP, Java, Solidity, VBA, Google Apps Script, Javascript, HTML, CSS, SQL.
Mohd. Paramasvara: Mohd. Paramasvara started developing web and mobile software application since the age of 19 for companies such as Telekom Malaysia, University Malaysia Sabah, Forest Interactive and Lim Kok Wong Univesity Of Creative Technology. Built an asset management MVP using Ruby On Rails within 1 month including deployment to production. Received Certified Ethical Hacker certification at age 20. Recently, collaborated with Singapore based cryptocurrency startup on the minimum viable product for Initial Coin Offering security bots
Customer Reviews (7)
- will recommend Review by Course Participant/Trainee
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. (Posted on 12/12/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 12/12/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 12/12/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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. (Posted on 10/10/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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. (Posted on 03/12/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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, (Posted on 15/11/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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Nil (Posted on 03/06/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
