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Search Engine Optimization (SEO) Training

This course will explain what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Topics include:

  • What is SEO?
  • Understanding how search engines index content
  • Researching keywords
  • Using SEO tools
  • Optimizing pages for keywords
  • Optimizing code and site structure
  • Building links to your content
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Defining your audience, topics, angle, and style
  • Promoting your content via social media
  • Measuring SEO effectiveness
  • Setting up Google+ Local
  • Building links for an international audience
  • Optimizing ecommerce sites for search

 

HRDF SBL Claimable for Employers Registered with HRDF

HRDF claimable

Course Code: M005

Course Booking

MYR880.00

Course Date

Course Time

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Module 1 Overview of SEO

  • What is SEO
  • Search Engine Search Page
  • General SEO Strategy


Module 2 Keyword Research

  • Keyword Ideas
  • Google Keyword Planner
  • Keyword Analysis
  • How to Choose Good Keywords

Module 3 On Page SEO

  • What is On Page SEO
  • Meta Tags
  • SEO Friendly URL
  • Duplicated Content
  • Sitemap
  • Structured Data
  • Robots.Txt
  • Speed Optimization
  • Mobile Friendly
  • Google Search Console

Module 4 Off Page SEO

  • Building Local Visibility
  • Building Page Links
  • Building Traffics
  • Social Media Marketing

Module 5 Measure SEO Effectiveness

  • Setup Google Analytics
  • Analytics Reports

Module 6 Email Marketing

  • Overview of Mailchimp 
  • Setup Email List
  • Setup Campaign

Who Should Attend

  • Business Owners who apply SEO techniques to boost Google search result ranking
  • Digital marketeers who use SEO to increase local visibility

Prerequisite

Nil

Trainers

Digital Marketing TrainerIn digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Jerome Tan Lee Liang is the founder of Bike Bear Sdn Bhd, a digital agency that provides web design, ecommerce, mobile apps & online marketing services. He graduated from Taylor's University in 2011 Multimedia and founded the company in 2010. His company has provided web services to the likes of Greenpacket.com, Shell, Universal Music Studios, Tropicana Medical Centre, Reapfield to name a few.

Wee Yam Chuan have been involved in software development, web development and internet marketing for the last 15 years. He had sold more than 1 million ringgit worth of products as an Amazon Affiliate in 10 months as a part time hobby.

His love for all things complex as well as all things simple with an appreciation of the universe being what it is... would go well along with an aromatic cup of coffee and a conversation laden with humor and wit.

Customer Reviews (5)

Might RecommendReview by Yong Chong Shin
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Provide Free Meal atleast (Posted on 7/5/2017)
Will RecommendReview by Nur Raihanah Binti Hisham Muddi
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Nil (Posted on 7/5/2017)
Will RecommendReview by Kelly
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Nil (Posted on 7/10/2016)
Might consider recommendReview by Sheron Oh
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Nil (Posted on 7/10/2016)
Will recommendReview by Chen Xiuhui
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Nil (Posted on 7/10/2016)

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