Call +603 7931 9658 Email: sales@tertiarycourses.com.my

HRD Corp Approved Training Provider Malaysia - Industrial 4.0 Certification Training and Education

Search Engine Optimisation SEO Essential Training

Embark on a comprehensive journey through SEO Essential Training at Tertiary Courses and gain actionable insights into the core strategies of search engine optimization. This course focuses on the pivotal elements of SEO, including the installation of Wordpress SEO plugins and the discernment between Whitehat and Blackhat SEO techniques. Participants will engage in practical exercises to understand and implement effective on-page and off-page Whitehat SEO techniques and strategies. Learning to use good keywords to optimize search results is a key component of the training, empowering participants to improve their website’s visibility sustainably.

The course provides in-depth knowledge on leveraging Google Analytics to evaluate the effectiveness of SEO implementations meticulously. This enables participants to refine their strategies continuously and achieve improved click-through rates and web page traffic. Whether you are a beginner or have a basic understanding of SEO, this course offers a wealth of knowledge, enabling you to enhance your skills and apply SEO techniques proficiently to achieve your business objectives. The actionable strategies and techniques taught are indispensable for anyone keen on mastering the essentials of SEO and improving their website’s search engine performance.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

HRDF claimable

Course Code: M312

Course Booking

MYR1,000.00

Course Date

Course Time

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1 Overview of SEO Fundamentals

  • What is Search Engine Optimization
  • How Search Engines Work?
  • Search Engine Results Page
  • Whitehat vs Blackhat SEO strategies
  • Activity: Setup Wordpress Landing Page and Install SEO Plugin

Topic 2 Keywords Research

  • Types of Keywords
  • Tools for Keywords Search
  • Keyword Analysis and Marketing Strategy
  • Choosing Good Keywords
  • Activity: Keywords Analysis

Topic 3 On Page SEO Techniques

  • What is On Page SEO
  • Indexing & Google Search Console
  • Meta Tags & URL
  • Sitemap
  • Content Optimization
  • Structured Data
  • Speed Optimization
  • Mobile Friendly
  • Activity: On-Page SEO techniques

Topic 4 Off Page SEO Techniques

  • Building Local Visibility
  • Building Backlinks
  • Content Marketing
  • Drip Marketing
  • Social Media Marketing
  • Activities: Off-Page SEO Techniques

Topic 5 Analyze SEO Effectiveness

  • Google Analytics
  • Add Google Analytics ID
  • Google Analytics Reports
  • Activities: Google Analytics

Course Info

Prerequisite:

This course is for beginner. Basic computer knowledge is suffice.

A live website will not be required as students will be provided with demo Websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the knowledge learnt to their own websites during class.

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

Job Roles

  • SEO Specialist
  • E-commerce Manager
  • Digital Marketing Manager
  • Content Strategist (for e-Commerce)
  • E-commerce SEO Analyst
  • Product Listing Manager
  • Online Retail Strategist
  • Affiliate Marketer (e-Commerce focus)
  • Conversion Rate Optimization Specialist
  • Web Developer (e-Commerce platforms)
  • E-commerce Brand Manager
  • Online Merchandiser
  • E-commerce Content Creator
  • E-commerce UX/UI Designer
  • E-commerce Analytics Specialist.

Trainers

Elton Kuah: Elton Kuah in digital marketing especially in social media space, have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment. Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs. He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Alimuddin Zafrullah: Alimuddin Zafrullah is a digital marketing professional who drive business results by being data-driven and tapping into the human psychology. He specialize in both Google AdWords and Facebook Advertising with broad experience in other ad platforms.Alimuddin Zafrullah have helped clients of different sizes including a billion-dollar startup and international brands coming from various industries such as FinTech, F&B, automotive, and travel.

Mehrnaz Attari: Mehrnaz Attari is an experienced Digital Marketing Executive with a verified history of working in marketing and advertising industry for more than 4 years. Skilled in Search engine optimization, Email marketing, Mobile marketing and social media advertising. Her main interest is PPC and advanced Google ads techniques. She is currently pursuing her master in Data Science and Business Analytics. Her other skills are knowledge of SAS, SPSS, R programming and Time series data analysis.

Ng Siow Fang: Ng Siow Fang is a Certified Practitioner of NLP (Neuro-Linguistic Programming and former DJ for Several International Online Radi. She has earned highlighted skills and achievements as below:

  • Certified Practitioner of NLP (Neuro-Linguistic Programming)
  • Certified Applied NLP in Business Practitioner
  • Certified NLP Coach
  • Certified Level 1 TRIZ Practitioner
  • Certified Outsourcing Professional
  • Master of Ceremony for numerous events
  • Former DJ for Several International Online Radio
  • Over 10 years of experience in hosting and presenting to Foreign Direct Investment Companies.
  • Won multiple award for Public Speaking contest
  • Judge in multiple debate competitions

Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.

Customer Reviews (33)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 25/03/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I came into this course without expecting much. Having been unemployed for the past 6 months and facing yet another existential crisis in life, I thought there's nothing to lose for me to spend my weekend with a WSQ+Skillsfuture subsidized course. But my naive perspective had been completely changed by Dr Alvin Ang's passion and vast knowledge, experience and wisdom.

Just after 2 days of learning under Dr Alvin, I have mastered Tableau, learned what effective teaching is like, and regained confidence in my professional life.

My deepest gratitude for Dr Alvin, Tertiary Course, and WSG for making this course available. I would highly recommend anyone who is interested in the field of data science/analyst to take up the Tableau courses under Dr Alvin Ang. (Posted on 25/03/2024)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 21/03/2024)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 19/03/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 24/01/2024)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 24/01/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I think it's fine on it's own just that I have to go back and see if I can recall and remember what I have learned (Posted on 23/11/2023)
More hand-on practices Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 07/08/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 08/05/2023)
everything was good Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Should provide more example like a video or something. (Posted on 19/03/2023)
The trainer is very good. Very knowledgeable Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Might need 2 days for this course. 1 day is to heavy to absorb

The trainer is very good. Very knowledgeable and explain everything in details. all problems solved during the training. For the company side, please explain the directory in details in the email not in the calendar. Very hard to find this place if we don't read the details (Posted on 03/02/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
, (Posted on 06/01/2023)
I'm happy that the trainer is knowledgeable and flexible with our demands throughout the session. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The content in your slides is compact and concise but I hope you can improve your slides to look more creative and interactive to the future attendees.

(Posted on 23/09/2022)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Maybe can extend more hours or one more day because i think one day is not enough to absorb the information (Posted on 17/12/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Maybe recommend follow-up courses (Posted on 07/05/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 27/04/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More on node red (Posted on 06/11/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nothing much to improve. I was satisfied with the entire course

I think it is better to have a one-to-one class as it is more hands-on and provides an avenue for us to exchange ideas about our brand without being conscious of another participant in the discussion. The trainer was well equipped with all reading and exercise materials, making the lesson easier to understand and providing us with enough information for us to study later at leisure as well. Good tips that I can apply in my daily tasks as well (Posted on 05/11/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
By preparing a hot coffee/tea for the participant. It will be refreshing.

Further comments
The training is good. The trainer is knowledgeable and friendly. Totally satisfied with the training session. (Posted on 08/10/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Do a lot more practical rather than theory. (Posted on 08/10/2020)

Items 1 to 20 of 33 total

per page
Page:
  1. 1
  2. 2

Write Your Own Review

You're reviewing: Search Engine Optimisation SEO Essential Training

How do you rate this product? *

  1 star 2 stars 3 stars 4 stars 5 stars
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
  • Reload captcha
    Attention: Captcha is case sensitive.

You May Be Interested In These Courses