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Search Engine Optimization (SEO) Training

This course will explain what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Topics include:

  • What is SEO?
  • Understanding how search engines index content
  • Researching keywords
  • Using SEO tools
  • Optimizing pages for keywords
  • Optimizing code and site structure
  • Building links to your content
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Defining your audience, topics, angle, and style
  • Promoting your content via social media
  • Measuring SEO effectiveness
  • Setting up Google+ Local
  • Building links for an international audience
  • Optimizing ecommerce sites for search

 

HRDF SBL Claimable for Employers Registered with HRDF

HRDF claimable

Course Code: M005

Course Booking

MYR880.00

Course Date

Course Time

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Module 1 Overview of SEO

  • What is SEO
  • Search Engine Search Page
  • General SEO Strategy


Module 2 Keyword Research

  • Keyword Ideas
  • Google Keyword Planner
  • Keyword Analysis
  • How to Choose Good Keywords

Module 3 On Page SEO

  • What is On Page SEO
  • Meta Tags
  • SEO Friendly URL
  • Duplicated Content
  • Sitemap
  • Structured Data
  • Robots.Txt
  • Speed Optimization
  • Mobile Friendly
  • Google Search Console

Module 4 Off Page SEO

  • Building Local Visibility
  • Building Page Links
  • Building Traffics
  • Social Media Marketing

Module 5 Measure SEO Effectiveness

  • Setup Google Analytics
  • Analytics Reports

Module 6 Email Marketing

  • Overview of Mailchimp 
  • Setup Email List
  • Setup Campaign

Who Should Attend

  • Business Owners who apply SEO techniques to boost Google search result ranking
  • Digital marketers who use SEO to increase local visibility

Prerequisite

Nil

Trainers

Digital Marketing TrainerIn digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Digital Marketing TrainerAlimuddin Zafrullah is a digital marketing professional who drive business results by being data-driven and tapping into the human psychology. He specialize in both Google AdWords and Facebook Advertising with broad experience in other ad platforms.

Alimuddin Zafrullah have helped clients of different sizes including a billion-dollar startup and international brands coming from various industries such as FinTech, F&B, automotive, and travel.

Digital Marketing TrainerMohammed Al-Khulaifi was an experienced Digital Marketing Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Facebook performance and social advertising, Twitter advertising, search engine marketing, display marketing with experience of working with different regional DSPs. and video advertising. Strong performance marketing analytical skills with experience in analytical tools and tag mangers platforms. Additionally, Strong skills on performance and social measurement tools such as Locowise, Facebook insights tools, Adwords reporting dashboards and excel sheets.

Python 3 Essential TrainerTarun Sukhani is an IT executive, educator, author, speaker, data scientist, security expert, agile coach, polyglot coder, and entrepreneur with over 20 years of combined professional experience both in the U.S. and internationally. As a seasoned veteran, his expertise lies in leading teams in the design and delivery of highly scalable, concurrent, and performant enterprise and web-scale software solutions with budgets of up to $100 million. He is particularly adept at building productive, self-managing agile teams with predictable velocities and delivery timeframes. He is skilled in all phases of the SDLC/ALM, with a solid foundation in Agile (XP, SAFe, Lean, Scrum, Kanban, and Scrumban) and traditional (PMI and PRINCE2) project management frameworks and methodologies.

Skillset:

  • Degrees in Math, Computer Science, Business Administration (Finance, Accounting, and Operations Management), and Information Systems Management
  • Certified in Scrum (CSM, CSP, PSM I), Data Warehousing/Mining/Science, E-commerce, and Microsoft/Oracle technologies (.NET/Java). 
  • PMI/PRINCE2 project management
  • CISO (Infosec), CEH, CISSP
  • 6 Sigma/Lean at GEMS (GE Medical Systems)
  • ITIL,TOGAF,COBIT,ISO27000,NIST
  • Machine Learning/Deep Learning/Text Mining, Genetic Algorithms, Combinatorial Optimization, Computational Finance, Blockchain, Driver-Based Budgeting, Computer vision.
  • Proficient in Big Data Analytics: Python,Hadoop, Pig, Hive, HBase, Spark, R/Rattle, Cassandra, YARN, Zookeeper, Mahout, SimpleCV, OpenCV

Achievements: 

  • Project Lead on over 50 projects at clients that included Fortune 500 and Global 1000 companies, spanning the healthcare, manufacturing, Internet, media, BFSI, telco, oil & gas, and education verticals.
  • Corporate trainer and university lecturer, conducting academic and vocational business and IT courses in North/South America, Europe and Asia. 
  • Co-founder of 4 companies 
  • Consultant to 12 Fortune 500 companies and SMEs
  • E&Y Winner of 2005 business plan competition

PHP TrainerYam Chuan Wee is a ICT Consultant at Sustainable Energy Development Authority (SEDA) Malaysia. He been involved in software development, web development and internet marketing for the last 15 years. He have sold more than 1 million ringgit worth of products as an Amazon Affiliate in 10 months as a part time hobby. His interest over Software Design, Behavioral Psychology, Social Dynamics, Novel Business Strategies

SEO TrainerGreg How is an Assistant Manager in Performance Marketing at SearchGuru. He has vast experience in SEO as well as mechanical engineering.

Customer Reviews (5)

Might RecommendReview by Yong Chong Shin
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Provide Free Meal atleast (Posted on 7/5/2017)
Will RecommendReview by Nur Raihanah Binti Hisham Muddi
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Nil (Posted on 7/5/2017)
Will RecommendReview by Kelly
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Nil (Posted on 7/10/2016)
Might consider recommendReview by Sheron Oh
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Nil (Posted on 7/10/2016)
Will recommendReview by Chen Xiuhui
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Nil (Posted on 7/10/2016)

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