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Course Details
Topic 1 Overview of Email Campaign Marketing
- What is Email Marketing
- Drip Campaign
- Lead Magnet
- Sign Up Mailchimp
- Create Audience
- Create a Signup Form
Topic 2 Manage Audience
- Types of Contacts
- Import Contacts
- Soft vs Hard Bounces
- Email Segmentation
- Manage Tags
- Manage Segments
- Manage Groups
Topic 3 Setup Email Campaign
- Content Studio
- Create Email Template
- Types of Templates
- Setup Email Campaign
- Email Beamer
Topic 4 Campaign Reports
- Overview of Mailchimp Campaign Reports
- Campaign Performance Metrics
- How to Improve Open and Click Rates
- A/B Testing Campaigns
Topic 5 Automate Marketing Process
- What is Marketing Automation
- Create an Automation
- Automation Triggers
- Create Social Posts
- Automate Social Post in Emails
Course Info
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- Email Marketing Specialist
- Digital Marketing Manager
- Content Marketer
- Marketing Automation Specialist
- CRM Specialist
- Brand Manager
- E-commerce Manager
- Marketing Coordinator
- Business Owner
- Freelance Marketer
- Digital Sales Specialist
- Online Community Manager
- Lead Generation Specialist
- Customer Engagement Manager
- Newsletter Editor
Trainers
Elton Kuah: Elton Kuah in digital marketing, especially in the social media space, has done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.
Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.
Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.
He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.
Mamun Abdul Mannan: Mamun Abdul Mannan is a coder, designer, teacher and incurable travel lover. He is passionate by the intersection of code and design. His aim is to provide simple, intelligent and emotionally appealing solutions to complex requirements in the field of Professional in Corporate Branding, Graphic designing, Logos, Brochures, Posters, Banner, Web designing, Web developing, Web Application and so on.
Customer Reviews (9)
- will recommend Review by Course Participant/Trainee
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More sharing on how to create compelling collaterals with Mailchimp. (Posted on 18/01/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Very interesting course Review by Course Participant/Trainee
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Very interesting course (Posted on 12/12/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will Recommend Review by Course Participant/Trainee
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. (Posted on 26/11/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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Make it 2 days course since 1 day is too pack to capture all the contents of the course.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Make it 2 days course since 1 day is too pack to capture all the contents of the course. (Posted on 19/08/2019) - Might Consider Review by Course Participant/Trainee
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Need more practically based & knowledge on latest features1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Need more practically based & knowledge on latest features (Posted on 19/08/2019) - Will Recommned Review by Course Participant/Trainee
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. (Posted on 25/03/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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. (Posted on 24/03/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Mailchimp Email Marketing Training Review by Course Participant/Trainee
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. (Posted on 24/03/2019)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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Please provide an introduction on product before the Training session. (Posted on 31/07/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
