Course Details
Topic 1: Get Started on Google Analytics 4 (GA4)
- Overview of Google Analytics 4
- Types of data
- Identify data sources
Topic 2: Market Research
- Acquisition, engagement, retention reports - develop questions to gather data
- Monetization, demographics and tech reports – analyse market trends and industry development
Topic 3: Explorations and Analysis
- Using Explorations to analyse customer behaviour and business outcomes
- Using Funnel Visualization Analysis to analyse customer and competitor dynamics
Topic 4: Evaluation
- Statistical model comparison
- Setup Events and Conversions to interpret future demands
- Evaluate marketing effectiveness
Course Info
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- Business Owners who use Google Analytics to monitor web traffics to their websites
- Digital marketers who use Google Analytics to monitor web traffics
Trainers
Elton Kuah: Elton Kuah in digital marketing, especially in the social media space, has done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He has served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is a premier learning center for adults. Elton Kuah is a member of Matrade Malaysia, a government agency for external export, and the Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellow under YSEALI, a signature program of Barack Obama under economic empowerment. Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore, and Next Up Asia on his perspective and market outlook. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs. He completed a Bachelor of Electrical and Electronic Engineering with Honours from the University of Nottingham.
Alimuddin Zafrullah: Alimuddin Zafrullah is a digital marketing professional who drives business results by being data-driven and tapping into human psychology. He specializes in both Google AdWords and Facebook Advertising with broad experience in other ad platforms. Alimuddin Zafrullah has helped clients of different sizes including a billion-dollar startup and international brands coming from various industries such as FinTech, F&B, automotive, and travel.
Mohammed Al-Khulaifi: Mohammed Al-Khulaifi was an experienced Digital Marketing Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Facebook performance and social advertising, Twitter advertising, search engine marketing, and display marketing with experience working with different regional DSPs. and video advertising. Strong performance marketing analytical skills with experience in analytical tools and tag manager platforms. Additionally, Strong skills in performance and social measurement tools such as Locowise, Facebook insights tools, Adwords reporting dashboards, and Excel sheets.
Mehrnaz Attari: Mehrnaz Attari is an experienced Digital Marketing Executive with a verified history of working in the marketing and advertising industry for more than 4 years. Skilled in Search engine optimization, Email marketing, Mobile marketing, and social media advertising. Her main interest is PPC and advanced Google ads techniques. She is currently pursuing her master's in Data Science and Business Analytics. Her other skills are knowledge of SAS, SPSS, R programming, and Time series data analysis.
Customer Reviews (9)
- The course was very useful Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - The Trainer was great engaging Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - great class Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Might Recomemnd Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Might Recomemnd Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Provide a common training dataset and environment which all participant can access and perform the real hands on. (Posted on 04/07/2018)