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HRD Corp Approved Training Provider Malaysia - Industrial 4.0 Certification Training and Education

Basic Facebook Marketing & Advertising Training

Embark on a learning journey with our Basic Facebook Marketing & Advertising Training at Tertiary Courses. This foundational course provides insights into the various ad types available on Facebook, guiding participants through the process of setting up an advertising account effectively. It focuses on practical aspects such as identifying and targeting the primary audience and choosing a suitable budget to run successful campaigns. Participants will acquire the skills to write compelling Facebook ads and techniques to boost page posts, directly impacting ad performance positively.

This course is meticulously designed to cover the essentials of creating and scheduling reports and understanding Facebook’s ad policies thoroughly. As participants delve deeper, they gain practical knowledge in improving ad performance by applying the learned strategies and complying with Facebook’s standards. It is an ideal learning experience for individuals who are new to Facebook marketing and advertising, offering them the essential knowledge and skills to start their journey in leveraging Facebook’s advertising platform for their business or personal brand.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

HRDF claimable

Course Code: M245

Course Booking

MYR1,000.00

Course Date

Course Time

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to sales@tertiarycourses.com.my and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Plan a Facebook Social Media Marketing Campaign

  • Overview of Facebook Social Media platform
  • Examples of Facebook Advertisements
  • Map Out Customer Journey Using Customer Personas Tools
  • Competitive and Audience Analysis Using Facebook Audience Insights
  • Develop a Facebook Social Marketing Plan

Topic 2: Create a Facebook Social Media Marketing Campaign

  • Market Penetration Potential of Facebook in the Local Context
  • Create Facebook Group or Facebook Page for Company/Brand
  • Optimize Facebook Page for Greater Discoverability
  • Create Ads on Facebook Ads Manager
  • Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
  • Audience, Budget, Scheduling and Placement Optimization
  • Copyright and Intellectual Property Considerations

Course Info

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

Job Roles

  • Social Media Manager
  • Digital Marketing Specialist
  • Content Strategist
  • Brand Manager
  • Community Manager
  • Influencer Marketing Coordinator
  • E-commerce Marketing Specialist
  • Advertising Campaign Manager
  • Public Relations Specialist
  • Marketing Analyst
  • Event Promoter
  • Customer Engagement Specialist
  • Social Media Designer
  • Affiliate Marketer
  • Business Development Manager (online focus)

Trainers

Elton Kuah: Elton Kuah In digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Mamun Abdul Mannan: Mamun Abdul Mannan is a coder, designer, teacher and incurable travel lover. He is passionate by the intersection of code and design. His aim is to provide simple, intelligent and emotionally appealing solutions to complex requirements in the field of Professional in Corporate Branding, Graphic designing, Logos, Brochures, Posters, Banner, Web designing, Web developing, Web Application and so on.

Ng Siow Fang: Ng Siow Fang is a Certified Practitioner of NLP (Neuro-Linguistic Programming and former DJ for Several International Online Radi. She has earned highlighted skills and achievements as below:

  • Certified Practitioner of NLP (Neuro-Linguistic Programming)
  • Certified Applied NLP in Business Practitioner
  • Certified NLP Coach
  • Certified Level 1 TRIZ Practitioner
  • Certified Outsourcing Professional
  • Master of Ceremony for numerous events
  • Former DJ for Several International Online Radio
  • Over 10 years of experience in hosting and presenting to Foreign Direct Investment Companies.
  • Won multiple award for Public Speaking contest
  • Judge in multiple debate competitions

Suhail Azmi: Suhail Azmi is a Digital Business Consultant that has been involved in the development multiple corporate websites and e-commerce projects from Korea, China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing in Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADA Malaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various company in digital space while conducting training for his related expertise.

Customer Reviews (6)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Very informative and helped to better understand my issues with the ads platform. (Posted on 22/07/2022)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 16/01/2022)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
overall is good, did get some new knowledge from the class.
Improve of the flow of the training. (Posted on 12/05/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Can have more examples and the steps of implementation. (Posted on 12/05/2021)
Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Better training foils slide (Posted on 23/12/2017)
Might Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Should improve the learning environment and inform participants in advance if there are excluded refreshment / lunch during training (usually full day training will provide refreshment ^^) (Posted on 07/08/2017)

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