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Certified Digital Marketer (C|DM) Training and Certification Program by IIB Council

The Digital Marketing course by IIB is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of a Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in planning, executing and measuring digital strategies to achieve accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking.

Then students will be introduced to modern and contemporary marketing principles. No prior knowledge of digital marketing is assumed and no technical skills beyond basic internet and computer knowledge. The course begins with a comparison of Traditional and Digital Marketing as well as the difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the concepts of growth hacking.

A Growth Hacking mindset teaches you how to apply technologies and use digital platforms such as websites, web analytics, search engines, e-mail, apps (classic and mobile) and social networks by using compelling designs, engaging content, and popular media. The course offers an in-depth overview of all the best digital marketing practices to create operational excellence of digital marketing tools and applications.

Areas such as Search Engine Marketing, Social Media Marketing, Content Marketing, Campaign Marketing, Email Marketing, Affiliate Marketing, Mobile Marketing, Video Marketing, are covered extensively from their strategic and project management point of view.

The C|DM Certification recognizes your accumulated skills in developing and executing an integrated digital marketing strategy in alignment with organizational goals. To rise to the role of the C|DM, you need to demonstrate strong technical knowledge and experience. Understanding that digital marketing decisions have a direct impact on your organization’s growth, revenue, profitability and agility is imperative for a C|DM.

A C|DM is able to demonstrate mastery in skills and knowledge of the latest digital marketing concepts and its respective applications. IIB subject matter experts have invested thousands of man hours researching the latest trend and techniques used by the digital marketing industry. Certified digital marketer aspirants should have sound industry experience and should be involved in live projects.

  • Certification: Certified Digital Marketer (C|DM)
  • Course duration: 40 Hours
  • Exam Duration: 3 Hours
  • Number of Exam Questions: 100
  • Exam Passing Score: 70%


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Course Code: Z001

Course Booking

MYR6,000.00

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Course Outline

  1. Introduction to Digital Marketing
  2. Website Development
  3. Lead Generation & Management
  4. Web Analytics & Reporting
  5. Search Engine Optimization (SEO)
  6. Campaign Marketing & Management
  7. Search Engine Marketing (SEM) & Management
  8. Content Marketing & Management
  9. 9. Email Marketing & Management
  10. Affiliate Marketing & Management
  11. Social Media Marketing (SMM) & Management
  12. Mobile & Proximity Marketing & Management

Course Duration

40 hours: 5 days (9:00am – 5:00pm)

Certification Process

  • To sit for the exams the students are required to attend the training. No prior knowledge or working experience is required.
  • Exams are conducted online through EC-Council Exam Portal and they are proctored by our staff.
  • Minimum passing rate is 70% to qualify for certification.
  • Exam details: • 100 questions • 3 hours

Class Schedule

Start

End

Module

Day 1

9:00

9:15

Module 1. Introduction to Digital Marketing

9:15

10:45

Module 2. Website Development

10:45

11:00

Break

11:00

12:30

Module 2. Website Development

12:30

1:30

Lunch Break

1:30

2:45

Module 3. Lead Generation & Management

2:45

3:15

Break

3:15

5:00

Module 4. Web Analytics & Reporting

Day 2

9:00

10:45

Module 4. Web Analytics & Reporting

10:45

11:00

Break

11:00

12:30

Module 5. Search Engine Optimization (SEO)

12:30

1:30

Lunch Break

1:30

2:45

Module 5. Search Engine Optimization (SEO)

2:45

3:15

Break

3:15

5:00

Module 6. Campaign Marketing &Management

Day 3

9:00

10:45

Module 6. Campaign Marketing &Management

10:45

11:00

Break

11:00

12:30

Module 7. Search Engine Marketing (SEM)

12:30

1:30

Lunch Break

1:30

2:45

Module 7. Search Engine Marketing (SEM)

2:45

3:15

Break

3:15

5:00

Module 8. Content Marketing & Management

Day 4

9:00

10:45

Module 9. Email Marketing & Management

10:45

11:00

Break

11:00

12:30

Module 10. Affiliate Marketing & Management

12:30

1:30

Lunch Break

1:30

2:45

Module 11. Social Media Marketing (SMM)

2:45

3:15

Break

3:15

5:00

Module 11. Social Media Marketing (SMM)

Day 5

9:00

10:45

Module 12. Mobile & Proximity Marketing

10:45

11:00

Break

11:00

12:30

Module 12. Mobile & Proximity Marketing

12:30

1:30

Lunch Break

1:30

2:45

Module 13. Video Marketing

2:45

3:15

Break

3:15

5:00

Module 14. Strategy & Planning

Who Should Attend

Certified Digital Marketer (C|DM) Training and Certification Program is aimed at those interested in leading Digital Marketing Strategies at a Corporate level. No prior knowledge of digital marketing is assumed and no technical skills beyond basic internet and computer knowledge are required.

A Certified Digital Marketer (C|DM) is trained in order to lead the Digital Marketing Team (Specialists in Analytics, Design, Content, Search Engine, Social Media, etc.)

A Certified Digital Marketer (C|DM) is trained with the aim to evolve through the Executive Ranks of the Digital Marketing team into a C-Level Executive such as Chief Marketing & Digital Media Officer.

Prerequisite

Basic knowledge of Python is assumed. Also, some affinity, or at least interest, in mathematics and statistics is good although not necessary. For basic python training, we recommend Basic Python Training Course and Python Essential Training.

Trainers

Institute of iBusiness (IIB) Council is a division of International Council of E-Commerce Consultants, also known as EC-Council, one of the world’s largest cyber security technical certification body. ECC operates in 145 countries globally and is the owner and developer of the world-famous Certified Ethical Hacker (C|EH), Computer Hacking Forensics Investigator (C|HFI), Certified Security Analyst (ECSA), License Penetration Testing (L|PT) programs, among others. We are proud to have trained and certified over 200,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.

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