Course Details
Topic 1 Overview of Meta Digital Marketing Platforms
- Start digital marketing with Meta platforms
- Overview of Meta channels
- Meta Channels As part of business marketing strategy
- Value Of advertising on Meta channels
Topic 2 Establish Online Presence on Meta Digital Marketing Platforms
- Build an online business presence with a Facebook Page
- Establish a Facebook Page following
- Build an online business presence with Instagram
- Connect with customers on Instagram
- Use WhatsApp for a business
- Connect with customers using Meta Business Suite
- Establish your business presence with Messenger
Topic 3 Advertising on Meta Digital Marketing Platforms
- Get started with advertising on Facebook and Instagram
- The importance of campaign objectives
- Create audiences in Meta Ads Manager
- Choose ad placements, budget and schedule in Meta Ads Manager
- Customize ad creative in Meta Ads Manager
- Set up and use Meta Pixel and Conversions API for ad campaigns
Topic 4 : Reporting
- Manage your ad campaigns
- Privacy and data protection across Meta technologies
Course Info
Prerequisite
HRDF Funding
Please refer to this video https://youtu.be/Kzpd-V1F9Xs
1- HRD Corp Grant Helper
How to submit grant applications for HRD Corp Claimable Courses
2- Employers are required to apply for the grant at least one week before training commences.
Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.
3- First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my
Second, Click Application
4- Click Grant on the left side under Applications
5- Click Apply Grant on the left side under Applications
6- Click Apply
7- Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply
8- Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:
9- Select your Immediate Officer and click Next
10- Select a Training Provider, then click Next
11- Please select a training programme from the list, then key in all the required details and click Next
Select your desired training programme.
Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.
Explain the background and objective of this training.
Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.
12- If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next
Insert MiCAS Application number
13- Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:
14- Please select a Course Title and Type of Training
15- Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:
16- Please key in the Training Location and click Next
17- Please select the Level of Certification and click Next
18- Please follow the instructions and key in trainee details
19- Click Add Batch, then click Save
20- Click Add Trainee Details
21- Please key in all the required details, then click Add
22- Click Add if there are more participants. Once done, click Save
23- Click Next
24- Please key in the course fees and allowance details, then click Save
25- Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.
26- Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next
27- Complete the declaration form and select a desired officer
28- Add all the required documents, then click Add Attachment. Then, click Save and Submit Application
29- Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.
The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.
Job Roles
- Digital Marketing Specialist
- Social Media Manager
- Online Brand Manager
- Content Creator
- Digital Content Specialist
- Advertising Manager
- Marketing Analyst
- E-commerce Specialist
- Media Planner
- SEO Specialist
- Product Manager
- Community Manager
- Public Relations Specialist
- Influencer Marketing Specialist
- Affiliate Marketing Manager
Trainers
Ken Yuen: Ken Yuen has more than 10 years of experience working as an instructor, Application Development Engineer, Technical Consultant and Project Manager. He is an MOE-Registered Instructor teaching STEM programs for past 3 years such as Arduino, Micro:bits and robotics to schools and libraries based on the smart nation initiative roadmap.
He completed his Diploma in Electronic Engineering at Singapore Polytechnic and graduated with Bachelor of Electrical and Electronics Engineering from Nanyang Technological University and certified PMP (Project Management Professional).